Apple Song world advertising and marketing govt Bozoma Saint John gave a temporary interview at Fortune‘s Most Powerful Women Summit on Tuesday the place she spoke about how self-confidence used to be a very powerful in her upward push to prominence at Cupertino.
Referred to as “Boz” to her buddies, Saint John joined the Apple crew when the corporate bought Beats Song in 2014. After her a laugh and remarkable on-stage demonstration of the brand new Apple Song options at WWDC 2016 – to not point out her look in a contemporary Apple Song advert along senior Apple VP Eddy Cue – she has since grow to be the known “head diva” for Apple’s song services and products.
Emigrating from Ghana to Colorado at the age of 13, Saint John instructed generation reporter Leena Okay Rao that her top for this type of younger age and her pores and skin colour made all of it however not possible to cover among her friends, nevertheless it taught her early at the significance of self-confidence.
“I could not disguise, there wasn’t a decision to try this,” Saint John stated. “So the selection used to be do you attempt to do what everyone else used to be doing? I could not be blond, I could not be white. I simply could not be anything, and so it intended that I needed to grow to be simply all of the entirety that I’ve.”
The revel in of shifting to the U.S. as a kid intended that she embraced who she used to be early on, she stated, which helped put her on target for good fortune, starting at Pepsi, shifting on to sign up for Beats, and now discovering herself at Apple. At 13, she stated she discovered what it intended to stroll right into a room and “now not care when everyone else grew to become round” and seemed at you. “And right here I’m,” she stated.
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