In line with Branding Logo, 8 % of the surveyed Samsung phone house owners will choose for Google’s Pixel telephone. At the same time as the Galaxy Note 7’s remember – and now discontinuation – may have had an opposed impact, in the end, the information measurement is just too small for anything else conclusive.
Everyone knows concerning the Galaxy Note 7’s unhappy destiny: the pretty phablet with a superbly-curved monitor turned into a self-combusting risk in a single day, and in spite of everything, Samsung needed to awl it altogether. We’ve prior to now said that even though this implies an enormous crisis for Samsung, it would be a good idea for different phone producers. Smartly, consistent with Branding Logo, an e-trade platform, Google’s Pixel phones may be grabbing a component of Samsung’s shopper base.
Branding Logo carried out a survey of 1,000 Samsung telephone house owners from October 11th in the course of the 12th to take a look at shopper trust. In keeping with the corporate, forty % of present Samsung shoppers have stated that they wouldn’t be shopping for some other Samsung telephone one day. And of the ones switching from Samsung phones:
- 8 % stated they might purchase a Google Pixel telephone.
- 30 % may purchase an iPhone.
- sixty two % might purchase some other Android telephone.
Chris Mason, the CEO of Branding Logo, explains:
As we’ve watched the Galaxy Note7 remember and discontinuation play out, much more other folks say they’re going to transfer their phone logo. Shoppers need to be assured of their private protection and can make a selection a brand new telephone subsequently. Just a week after Google’s phone release, many have already got their attractions set at the Pixel.
Individually, I’m now not too certain that the Note 7 crisis used to be an instantaneous lead to of Pixel’s reputation. To begin with, the pattern measurement is much too small and vaguely-outlined. 1,000 is lovely small making an allowance for there are thousands of Samsung telephone customers on the earth. Additionally, “1,000 Samsung phone house owners” may just imply 1,000 Samsung Galaxy J house owners. In fact those customers would wish an improve to a Pixel telephone, an iPhone, or anything else that’s higher – this may now not be an immediate results of the Galaxy Note 7’s discontinuation. It’s a regular case the place correlation does now not essentially imply causation. And although the ones 1,000 respondents have been Galaxy Note 7 house owners, it doesn’t actually correspond with Samsung’s respectable knowledge that stated ninety % of Note 7 customers have been sticking with the tool.
This may now not be an immediate results of the Galaxy Note 7’s discontinuation. It’s a regular case the place correlation does now not essentially imply causation.
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