Voodoo Video games prospers by means of upending typical product design

Voodoo Video games is one of essentially the most fascinating startups alive lately. In mid-2020, it had 150 million MAUs and raised $200 million from Goldman Sachs, but I’ve by no means heard any individual point out the corporate. That may well be standard for an difficult to understand undertaking SaaS play, however Voodoo is consumer-facing thru and thru.

Quantitative good fortune apart, Voodoo upends a lot of the normal eager about product design and gaming. If it could actually do it, how can equivalent methods follow to different merchandise?

However first, some background: What’s Voodoo Video games?

Voodoo is highest described as a product conglomerate. Check out its App Retailer page. It has dozens of generic-looking apps. The fundamental playbook is:

  • Briefly construct a somewhat low-quality, single-purpose recreation.
  • Ensure that one mechanic is in point of fact a laugh. It doesn’t topic if customers churn 20 mins after downloading it.