2018’s Biggest Apple Leaks: iPhone, Macs, Apple Watch, iPad, and More

Apple’s product lineup has expanded over the last couple of years with the addition of the Apple Watch, a 3rd pocket book line, and maximum just lately AirPods, and whilst 2018 grew to become out to be just a little of a unhappiness for some with the Mac specifically seeing many fashions move all of the yr with out an replace, there have been nonetheless plenty of important updates.


July 2018 mockups appearing iPhone 7 ^(http://www.appmarsh.com/roundup/iphone-7/) and two permutations of iPhone 7 Plus

As we succeed in the tip of the yr, it is value a glance again at one of the extra notable and correct rumors and leaks from 2018 to peer how the now and again lengthy and winding highway of rumors resulted in the product launches we ultimately noticed.

iPhone 7

As all the time, the iPhone rumor cycle begins early, despite the fact that this yr looked as if it would have a smaller than same old selection of section leaks past the standard casing leaks, maximum of which have been bodily mockups according to circulating design specifications.

Essentially the most debatable alternate within the iPhone 7 used to be the removing of the headphone jack ^(http://www.appmarsh.com/2018/11/27/iphone-7-no-3-5mm-headphone-jack-lightning/), a rumor that first surfaced in November 2018 courtesy of Mac Otakara. Because the calendar flipped over to 2018, further assets ^(http://www.appmarsh.com/2018/01/05/iphone-7-no-headphone-jack-supply-chain/) got here out in reinforce of the declare, despite the fact that many observers remained skeptical at the same time as further rumors and case leaks poured in right through the 1st part of the yr.

Probably the most different key adjustments within the iPhone 7 is the twin rear digital camera ^(http://www.appmarsh.com/2018/01/27/iphone-7-plus-dual-camera-linx-kgi/) discovered at the greater iPhone 7 Plus type, and KGI Securities analyst Ming-Chi Kuo ^(http://www.appmarsh.com/roundup/ming-chi-kuo/) used to be the 1st to file that rumor again in January. On the time, it wasn’t transparent if the twin digital camera modules could be to be had in enough provides to be incorporated on all iPhone 7 Plus fashions, so Apple additionally protoypted a single-camera iPhone 7 Plus, however the corporate used to be certainly ready to supply the twin cameras around the board at the iPhone 7 Plus.


March 2018 leak of iPhone 7 Plus twin rear digital camera module

By way of March, we began seeing our first section leaks within the type of the twin digital camera ^(http://www.appmarsh.com/2018/03/14/iphone-7-plus-dual-camera-module/) for the iPhone 7 Plus and an obvious mockup of the iPhone 7 Plus rear shell ^(http://www.appmarsh.com/2018/03/15/iphone-7-plus-photo-dual-lens-smart-connector/), appearing the twin digital camera and an built-in digital camera bump.


Leaked iPhone 7 Plus shell mockup from March 2018

That rear shell leak additionally depicted three dots close to the ground of the case, resulting in hypothesis about an iPad Professional ^(http://www.appmarsh.com/roundup/ipad-pro/)-like Good Connector ^(http://www.appmarsh.com/roundup/smart-connector/). Rumors about an iPhone Good Connector continued for months in a while, however become quieter as we were given nearer to release, and it is unclear whether or not this rumor used to be unfounded from the very starting or if it is one thing Apple toyed with however in the long run made up our minds in opposition to together with.


Rumors about Apple’s AirPods wi-fi earphones date again to October 2018, once we found out a hallmark software ^(http://www.appmarsh.com/2018/10/01/airpods-trademark/) for the identify that bore the hallmarks of being registered through an Apple shell corporate. As rumors of Apple disposing of the headphone jack from the iPhone 7 higher, hypothesis about doable wi-fi earphones from Apple adopted swimsuit, together with a explicit declare ^(http://www.appmarsh.com/2018/01/08/iphone-7-lightning-earpods-wireless-earphones/) in January that Apple used to be operating on top class wi-fi earphones to be offered along the iPhone 7.


September 2018 trademark software that first published the “AirPods” identify

By way of July, we had expanding self belief that Apple used to be certainly at the back of efforts ^(http://www.appmarsh.com/2018/07/15/airpods-trademark-update/) to trademark the “AirPods” identify, and quickly when we started listening to about Apple’s customized Bluetooth chip ^(http://www.appmarsh.com/2018/08/04/apple-wireless-earbuds-custom-bluetooth-chip/) that will arrive within the AirPods and new Beats headphones within the type of the W1 chip.

Heading into Apple’s September iPhone 7 match, Apple started registering for product certifications ^(http://www.appmarsh.com/2018/08/30/apple-eurasian-certificates-airpods-iphones/) for the AirPods, whilst trademark investigation ^(http://www.appmarsh.com/2018/09/06/apple-trademarks-hint-at-future-product-plans/) additional showed Apple’s efforts to offer protection to the AirPods identify, at the side of different phrases equivalent to AirPod Case.

iPhone SE

Apple’s iPhone SE ^(http://www.appmarsh.com/roundup/iphone-se/) debuted in March, and by the point the calendar flipped over to 2018 the rumor mill used to be in complete swing in this instrument after a number of years of rumors a couple of new 4-inch iPhone to meet extra budget-minded consumers and the ones unsatisfied with Apple’s 2018 transfer to bigger units with the iPhone 6. The ones rumors picked up in earnest with a December 2018 file ^(http://www.appmarsh.com/2018/12/04/apple-4-inch-iphone-2018/) claiming Apple used to be aiming for a overdue 2018 release of the brand new 4-inch telephone.

The largest query in regards to the iPhone SE that wasn’t resolved till slightly on the subject of its release used to be simply what the instrument would appear to be ^(http://www.appmarsh.com/2018/03/02/what-the-iphone-se-might-look-like/), with rumors break up between an iPhone 5s-like design and a extra iPhone 6-like design with rounded edges.


February 2018 drawing appearing an iPhone SE design according to iPhone 5s however with just a little of iPhone 6-style rounding

In the end, the iPhone SE grew to become out to be necessarily similar to the iPhone 5 and 5s in relation to design, however with inside specifications on par with the iPhone 6s ^(http://www.appmarsh.com/2018/02/27/new-4-inch-iphone-400-to-500-iphone-5s-half-off/) in lots of respects.

Probably the most different information about the iPhone SE that remained unclear heading into 2018 used to be what its identify could be, with the reputable identify surfacing ^(http://www.appmarsh.com/2018/02/26/apples-4-inch-iphone-se/) from 9to5Mac just below a month prior to the instrument’s unveiling. Rumors from January had urged the instrument may elevate an “iPhone 5se” ^(http://www.appmarsh.com/2018/01/22/apple-4-inch-iphone-5se/) or iPhone 5e” ^(http://www.appmarsh.com/2018/01/11/iphone-5e-a8-1gb-ram-apple-pay-volte/) identify, whilst previous rumors had pointed towards “iPhone 6c” ^(http://www.appmarsh.com/2018/03/25/4-inch-iphone-6c-2018/) as a imaginable identify, a moniker which had in the past been connected to a rumored colourful finances model of the iPhone 6.

9.7-Inch iPad Professional

For the reason that the iPad Air 2 ^(http://www.appmarsh.com/roundup/ipad/) had debuted in overdue 2018, rumors of an “iPad Air 3″ naturally ramped up heading into overdue 2018 and the release of the 12.9-inch iPad Professional.


January 2018 drawing appearing four audio system and rear flash on 9.7-inch iPad Professional

As we endured to look forward to a brand new 9.7-inch iPad into 2018, rumors started hinting at a extra iPad Professional-like instrument, with rumors beginning to level towards a four-speaker setup and rear digital camera flash ^(http://www.appmarsh.com/2018/01/25/ipad-air-3-four-speakers-rear-led-flash/) in January and in the long run together with a Good Connector ^(http://www.appmarsh.com/2018/01/31/ipad-air-3-cases-leak/) and Apple Pencil ^(http://www.appmarsh.com/roundup/apple-pencil/) reinforce and even the identical “iPad Professional” identify ^(http://www.appmarsh.com/2018/02/27/new-4-inch-iphone-400-to-500-iphone-5s-half-off/).

Apple Watch

Early rumors in regards to the second-generation Apple Watch urged it would come with an important improve equivalent to a digital camera, GPS, and cell connectivity, however as we moved into early 2018, rumors started indicating we might if truth be told be seeing an replace concerned with inside upgrades ^(http://www.appmarsh.com/2018/08/08/upgraded-apple-watch-1-models-kuo/) with a release in overdue 2018. By way of August, the specifications for the Apple Watch Sequence 2 ^(http://www.appmarsh.com/roundup/apple-watch/) had been beautiful neatly nailed down ^(http://www.appmarsh.com/2018/08/07/apple-watch-2-upgraded-first-gen-models-kuo/), together with GPS, a barometer, higher waterproofing, and a bigger battery, however now not cell connectivity ^(http://www.appmarsh.com/2018/08/18/apple-watch-2-gps-tracking-this-fall/).


August 2018 pictures of Apple Watch Sequence 2 battery, 35% greater than unique era

Probably the most extra intriguing rumors got here in early August and addressed the opportunity of Apple promoting “upgraded” Apple Watch 1 fashions ^(http://www.appmarsh.com/2018/08/08/upgraded-apple-watch-1-models-kuo/) along the second-generation fashions. There used to be really extensive skepticism in regards to the rumor, because it used to be unclear why Apple would now not simply promote price-reduced unique fashions along the Apple Watch 2 ^(http://www.appmarsh.com/roundup/apple-watch-2/), however the rumor certainly proved to be true, with Apple providing Sequence 2 fashions along new Sequence 1 fashions that had been just about similar to the first-generation fashions however with a sooner processor to deal with efficiency problems.

MacBook Professional

Rumors of redesigned MacBook Professional ^(http://www.appmarsh.com/roundup/macbook-pro/) fashions have circulated for moderately a while, despite the fact that one of the early rumors out of Apple’s provide chain both at a loss for words the MacBook Professional and MacBook Air ^(http://www.appmarsh.com/roundup/macbook-air/) or had been ambiguous about which line they had been addressing, which made for some uncertainty within the early months of the rumor cycle. Some of the broadly coated early rumors ^(http://www.appmarsh.com/2018/11/30/thinner-macbook-air-13-15-wwdc-2018/) if truth be told got here in November 2018, when it used to be reported Apple used to be operating on new 13-inch and 15-inch MacBook Air fashions with “totally redesigned” inside parts. In hindsight, it sort of feels transparent this rumor referred to the MacBook Professional, and this become clearer in next months as further rumors surfaced.

The “new 13-inch and 15-inch” pocket book rumor gave the impression once more in March ^(http://www.appmarsh.com/2018/03/22/new-ultra-thin-13-15-macbooks-june-july/), and this time the machines had been merely known as “MacBooks” and stated to be thinner than the prevailing MacBook Air. Once more there used to be confusion about which pocket book line this rumor referred to, however it does as soon as once more seem to have been regarding the MacBook Professional, which is certainly thinner than the thickest portion of the MacBook Air. The rumor urged the brand new notebooks may arrive within the June or July time-frame, hinting at a possible advent at WWDC in early June, however we needed to wait a number of extra months prior to we in spite of everything did see the brand new MacBook Professional in October.

By way of overdue Would possibly we noticed our first rumor in regards to the MacBook Professional’s Contact Bar ^(http://www.appmarsh.com/2018/05/23/macbook-pro-2018-oled-display-touch-bar/), with dependable analyst Ming-Chi Kuo correctly describing the Contact Bar, Contact ID ^(http://www.appmarsh.com/roundup/touch-id/), USB-C, Thunderbolt 3, a brand new “skinny and gentle” design, and a fourth quarter release. His description of a brand new 13-inch MacBook used to be complicated, alternatively, and on reflection it seems that he used to be speaking in regards to the non-Contact Bar MacBook Professional that still gave the impression in October.


Would possibly 2018 of MacBook Professional best case with house for Contact Bar

Simply days after Kuo’s file, the 1st (and best) true section leak for the MacBook Professional we noticed gave the impression when pictures of a best case from the 13-inch type ^(http://www.appmarsh.com/2018/05/31/macbook-pro-leaked-photos-oled-touch-panel/) leaked out of Apple’s provide chain. The pictures obviously confirmed clean house changing the normal row of serve as keys, giving some robust reinforce to rumors of the OLED Contact Bar that used to be certainly incorporated at the new fashions. The pictures additionally confirmed the bigger trackpad at the new MacBook Professional, whilst facet perspectives confirmed the system’s four USB-C ports and a headphone jack.


macOS 10.12.1 graphic from Apple leaked the Contact Bar and Contact ID

Next rumors in regards to the MacBook Professional usually reaffirmed what we might already heard, with questions proceeding to flow into about timing till Apple formally introduced its October media match. In just a little of a marvel, Apple ended up spoiling its personal unveiling just a little through together with knowledge on keyboard layouts with serve as keys ^(http://www.appmarsh.com/2018/10/25/virtual-keyboard-layouts-touch-bar/), Apple Pay ^(http://www.appmarsh.com/roundup/apple-pay/) and Contact ID, at the side of graphics appearing the MacBook Professional’s Contact Bar ^(http://www.appmarsh.com/2018/10/25/images-of-new-macbook-pro-leaked/), within the macOS 10.12.1 replace that used to be launched a number of days previous to the development.


In early 2018, DigiTimes indicated Apple used to be making plans to start manufacturing on up to date MacBook fashions ^(http://www.appmarsh.com/2018/01/28/skylake-macbooks-2018-release-dates/) with Skylake processors round March or April, which appeared cheap given it could mark an roughly one-year period for the reason that system used to be to begin with presented.


March 2018 OS X connection with 12″ MacBook (Early 2018)

In overdue March, it used to be found out that Apple had inadvertently leaked its personal secrets and techniques ^(http://www.appmarsh.com/2018/03/23/2018-12-inch-macbook-reference-spotted/) through together with references to an “Early 2018” MacBook inside of OS X, suggesting a release prior to the tip of April. Apple adopted via with a release of up to date MacBooks in overdue April.

MacBook Air

Rumors at the MacBook Air had been moderately sparse in 2018, and if truth be told Apple didn’t replace the system rather than quietly bumping the usual RAM to 8 GB at the 13-inch fashions in April and then discontinuing the 11-inch fashions in October. The one power rumor for the MacBook Air used to be a shift to USB-C ^(http://www.appmarsh.com/2018/06/08/new-macbook-air-pro-june-unveiling-rumor/) that can have resulted from confusion with the MacBook Professional.

Even because the MacBook Professional element started to company up, alternatively, experiences of USB-C MacBook Air fashions endured ^(http://www.appmarsh.com/2018/07/27/macbook-air-usb-c-ports-digitimes/), with mainstream media choosing them up ^(http://www.appmarsh.com/2018/08/29/new-macbook-pro-air-oct-amd-imacs-5k-display-lg/) through August and different assets proceeding to say them nearly till Apple’s October match ^(http://www.appmarsh.com/2018/10/17/macbook-pro-still-coming-in-october/). It now turns out obvious, alternatively, that Apple has no plans for important MacBook Air updates, and the system might be phased out as Apple consolidates its pocket book lineup into the MacBook Professional and MacBook.


A number of rumors within the latter a part of 2018 indicated Apple is operating on new ^(http://www.appmarsh.com/2018/08/29/new-macbook-pro-air-oct-amd-imacs-5k-display-lg/)iMac ^(http://www.appmarsh.com/roundup/imac/)s with USB-C and AMD graphics chips. Bloomberg had indicated the up to date iMacs had been a part of a wave of latest Macs, a few of which might release “once October,” however the MacBook Professional used to be the one Mac to peer an replace in that time-frame. Simply forward of Apple’s October media match, Ming-Chi Kuo reported that the brand new iMacs would possibly not be able till the 1st part of 2018 ^(http://www.appmarsh.com/2018/10/22/kuo-october-2018-mac-predictions/), a declare echoed through Bloomberg ^(http://www.appmarsh.com/2018/12/20/usb-c-imac-touch-bar-magic-keyboard/) in overdue December.


An August file from Bloomberg claimed Apple used to be operating with LG on a new 5K exterior track ^(http://www.appmarsh.com/2018/08/29/new-macbook-pro-air-oct-amd-imacs-5k-display-lg/), some two months after Apple discontinued the Apple Thunderbolt Show and stated it used to be getting out of the show industry ^(http://www.appmarsh.com/2018/10/28/apple-out-of-display-business/). That grew to become out to be right kind, with Apple and LG introducing the brand new LG-branded 5K show (and a smaller 4K sibling) at Apple’s MacBook Professional match in October, and the brand new show started delivery simply prior to the tip of the yr.


LG’s UltraFine 5K shows along new MacBook Professional

Ming-Chi Kuo addressed the subject ^(http://www.appmarsh.com/2018/10/22/kuo-october-2018-mac-predictions/) of a brand new “Cinema Show” from Apple forward of the October media match, indicating the show would most likely send within the first part of 2018 because the “delivery agenda [was] now not approaching,” however it’s unclear whether or not he used to be regarding the LG 5K show that simply slightly started delivery prior to the brand new yr.


Regardless of some confusion and conflicting rumors, the rumor mill used to be somewhat correct at predicting Apple’s product plans for 2018. As same old, some very early rumors at the quite a lot of merchandise grew to become out to be right kind, however it took time for added experiences to corroborate the claims and build up self belief in them.

A few of the maximum notable uncertainties had been main points at the iPhone SE, which numerous considerably between iPhone 5s-like and iPhone 6 or 6s-like traits each internally and externally. A part of the uncertainty could have arisen from a longer construction timeline that to begin with pointed towards a 2018 unencumber however because it used to be driven into 2018 Apple could have opted to extend the functions of the instrument.

With Apple’s product launches finished for 2018 and the calendar turning to 2018 this coming weekend, consideration will quickly flip towards a brand new batch of rumors as shoppers look ahead to the following iPhone, new iPads, extra Mac updates, and most likely some further surprises.

Similar Roundups: iPad Air 2 ^(http://www.appmarsh.com/roundup/ipad/), iMac ^(http://www.appmarsh.com/roundup/imac/), MacBook Air ^(http://www.appmarsh.com/roundup/macbook-air/), Presentations ^(http://www.appmarsh.com/roundup/displays/), MacBook Professional ^(http://www.appmarsh.com/roundup/macbook-pro/), Apple Watch Sequence 2 ^(http://www.appmarsh.com/roundup/apple-watch/), watchOS 3 ^(http://www.appmarsh.com/roundup/watchos-3/), iPad Professional ^(http://www.appmarsh.com/roundup/ipad-pro/), Retina MacBook ^(http://www.appmarsh.com/roundup/retina-macbook-air/), iPhone 7 ^(http://www.appmarsh.com/roundup/iphone-7/), iPhone SE ^(http://www.appmarsh.com/roundup/iphone-se/)
Tag: AirPods ^(http://www.appmarsh.com/roundup/airpods/)
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Author: Marshmallow

Marshmallow Android is BT Ireland’s Head of Sales for Republic of Ireland domestic multi-site companies, indigenous MNCs and public sector accounts. He is responsible for the direction and control of all sales activity in the region. He has over 10 years management experience from high growth start-ups to more established businesses. He’s led teams in Ireland, India and China across various industries (ICT, On-Line Recruitment, Corporate Training and International Education).