365squared selected by Smart Axiata to provide A2P SMS monetization and control services

Malta, 28 November 2017: Smart Axiata Co., Ltd. (Smart), the main cellular telecommunications operator in Cambodia, has partnered with 365squared, a world controlled services supplier specialised in income assurance and controlled answers, to take away the results of unsolicited mail for Smart’s subscribers and monetize its application-to-person (A2P) SMS site visitors throughout the 365protected provider. This provider was once effectively deployed for Smart in Cambodia in October 2017 to lend a hand ship a greater provider for greater than 8 million Smart subscribers and provide new income alternatives.

Fraudulent SMS messages delivered via gray routes injury cellular community operators’ (MNOs) popularity by turning in unsolicited mail messages to finish consumer subscribers. The leading edge 365protected provider displays and filters SMS site visitors from any supply on a 24/7 foundation.

365squared brand

365protected guarantees that Smart has peace of thoughts that SMS site visitors is beneath control, subscribers are absolutely safe and that monetization of SMS site visitors terminating at the community is assured.

“The addition of Smart to our shopper portfolio is evidence that 365squared’s controlled answers ensure cellular community operators monetization of SMS site visitors terminating at the community,” commented Tonio Ellul, CEO, 365squared. “This partnership highlights our sturdy natural enlargement as a key participant out there, particularly in Asia. We’re very excited to be running with Smart.”

Thomas Hundt, CEO of Smart Axiata mentioned: “Unsolicited mail messages are disliked by everybody. The partnership with 365squared stands on our need to give a boost to buyer relationships in accordance with agree with. By filtering intrusive and uninvited messages we provide to our shoppers peace of thoughts and therewith step up our buyer revel in efforts additional.”

The absolutely complete 24/7 controlled provider equipped by 365squared guarantees that Smart subscribers are absolutely safe from undesirable unsolicited mail and attainable safety threatening application-to-person (A2P) messages. The 365protected provider additionally supplies Smart with detailed site visitors analytics and reporting thank you to the proprietary 365analytics tool.


About 365squared
365squared is a world controlled services supplier to the cellular community operator neighborhood. Operating with cellular community operators (MNOs) around the globe, and with an international presence, 365squared’s dedication is to do away with lack of income from world SMS termination, generate new income by monetizing application-to-person (A2P) SMS site visitors, and to give protection to shoppers from unsolicited mail and fraudulent SMS. 365squared gives a whole end-to-end controlled provider making sure its shopper, MNOs, protected the utmost income alternative and the most productive buyer revel in. For more info about 365squared, please talk over with www.365squared.com/.

About Smart Axiata, Cambodia
Smart Axiata Co., Ltd., a number one cellular telecommunications corporate of Cambodia, serves these days over 8 million subscribers beneath the ‘Smart’ emblem. Smart Axiata is a part of Axiata Staff Berhad, one of the biggest telecommunications teams in Asia with over 300 million subscribers in 10 international locations around the area.

In January 2017, Smart introduced its 4G LTE community and become the primary and simplest cellular operator in Cambodia to provide true 4G services. 4G LTE powered by Smart, the quickest cellular Web in Cambodia, is now to be had in 25 key provincial capitals in addition to different key provincial towns. Smart additionally supplies 2G, 2.5G, 3G and 3.75G cellular services, supporting the very newest in multimedia and cellular Web services in addition to world roaming throughout greater than 190 international locations. Its intensive national community protection now covers greater than 98% of the Cambodian inhabitants.

Thru its partnership with Apple, Smart is the one and simplest telecom operator spouse of Apple in Cambodia being in a position to be offering iPhone’s and iPad’s. Smart additionally is the unique spouse of Common Tune in Cambodia. Being a robust recommend of virtual innovation, Smart has introduced more than a few levels of worth added services and virtual services reminiscent of SmartLuy, Smart Lifestyles Insurance coverage, SmartPay and Smart Tune.

Smart Axiata was once identified as Cambodia’s Cellular Carrier Supplier 2017 by Frost & Sullivan following the Asia Pacific Rising Marketplace Telecom Carrier Supplier of the Yr Award in 2017. In that very same 12 months, Smart Axiata was once additionally awarded because the Very best Telecommunications Corporate Cambodia 2017 & 2017 and Very best CSR Corporate Cambodia 2017 & 2017 by World Banking & Finance Overview.

The corporate’s team of workers is composed of greater than 1000 other people together with native and international professionals. Smart is dedicated to its shoppers, workers and the folks of Cambodia in turning in its promise of making improvements to their lives. “Are living. Lifestyles. Be Smart.”

For more info about Smart Axiata, please talk over with www.sensible.com.kh.


Media Touch
Felicity Theaker
Account Govt
Proactive Global PR
[email protected]
+44 (0) 1636 812 152