Amazon Drops Prices on 4K Content in UK After Apple Offers 4K for HD Prices [Updated]

With the discharge of the Apple TV 4K, Apple has began providing 4K content material in its iTunes Retailer ^( at HD costs, which means the price of a 4K film maxes out at $19.99. Apple has additionally upgraded previously-purchased HD content material to 4K at no further price to customers.

In reaction, Amazon has began decreasing the costs on 4K titles on its Amazon Video carrier in the United Kingdom. As Pocket-lint ^( spotted, Whilst costs may just formerly succeed in upwards of £24, 4K titles now vary in worth from £3.99 to £13.99. Amazon’s 4K library is not as massive as Apple’s, however with 4K streaming changing into extra prevalent, it will have to keep growing.

It isn’t but transparent if the associated fee drops will amplify to further nations, however to stay aggressive with Apple, Amazon will want to decrease costs around the board. Many 4K films within the U.S. proceed to be priced at $29.99.

Amazon’s video content material will likely be to be had to observe at the Apple TV when Amazon releases its Amazon Top Video app later this yr. There may be lately no phrase on when the app could be launched, however a rumor previous these days advised ^( it would release this Thursday along NFL’s Thursday Night time Soccer video games.

Amazon could also be rumored to be making plans to free up ^( its personal upgraded Hearth TV set-top field with fortify for 4K and HDR within the close to long term.

Replace: It seems that the associated fee drop on 4K titles is proscribed to the United Kingdom on the present time, and this text has been up to date accordingly.

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Author: Marshmallow

Marshmallow Android is BT Ireland’s Head of Sales for Republic of Ireland domestic multi-site companies, indigenous MNCs and public sector accounts. He is responsible for the direction and control of all sales activity in the region. He has over 10 years management experience from high growth start-ups to more established businesses. He’s led teams in Ireland, India and China across various industries (ICT, On-Line Recruitment, Corporate Training and International Education).

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