appmarsh | Should Samsung reboot its Galaxy flagships and merge the S and Note series?

Samsung Galaxy Note 10 Plus back vs Samsung Galaxy S10 Plus

Opinion publish via
Adamya Sharma

The line between Samsung’s Galaxy S and Note sequence appears to be blurring at a fast tempo.

There was once a time when the Note sequence obviously differentiated itself from the S sequence flagships with regards to design, show measurement, cameras, and in fact all the productiveness options assisted via the S Pen. Now although, aside from their biannual free up cycle, there may be little that tells the two flagships aside. Case in level, the newest Galaxy S10 and Note 10 sequence.

If you are in the marketplace for a big show, each the S10 Plus and Note 10 Plus make for excellent choices. There’s now not a lot distinction in show sizes similar to there is not a lot of an improve with regards to cameras, processor, RAM, garage and extra. Which raises the query: What does the long run grasp for Samsung’s Galaxy flagships?

The rumor: A brand new strategy to Galaxy flagships

If business chatter is to be believed, Samsung has been making plans to kill the Galaxy Note sequence for neatly over two years now. But everyone knows that hasn’t came about, most likely as a result of Samsung sought after to stay operating with its twice-a-year technique of making buzz round big-ticket telephones.

Samsung has a transparent six-month refresh cycle for its Galaxy flagships and in between, it launches a spate of alternative mid-range to price range telephones in its Galaxy A and Galaxy M sequence. This method the corporate will get to speak about its emblem all 12 months spherical.

However, new data equipped via leaker Evan Blass on Twitter suggests Samsung may in the end make that massive transfer and merge the S and Note sequence flagships. If you cant see Blass’ tweets thru the hyperlink, take a look at the screenshots under.

Galaxy One Evan Blass Tweet

Blass attributes the rumor to a “forged supply” who claims Samsung is “debating” the long run of Galaxy branding and getting rid of the difference between the S and Note traces. He is going on to mention that one chance Samsung is rumored to be discussing is the fusion of the S and Note sequence right into a unmarried “Galaxy One” branded handset, as a substitute of the S11 for the first half of of 2020.

Galaxy One Evan Blass Tweet thread

If the S and Note sequence really sign up for forces to turn into Galaxy One, what a couple of moment flagship? Blass’ supply tells him that Samsung is mulling the chance of introducing a successor to the Galaxy Fold as the flagship free up for the second-half of the 12 months. Let’s dive into how Samsung may means any such drastic technique exchange.

The Galaxy A system

Samsung Galaxy A90 5G and black front and back

Rebranding the Note and S sequence would imply getting rid of years of brand name reputation from customers. Both flagship sequence are universally recognized and stripping off those names could be a significant transfer on Samsung’s section, nevertheless it does have some revel in on this regard.

Editor’s Pick

When it merged the outdated Galaxy A and Galaxy J sequence’, Samsung made a smart transfer via extending the enchantment of its A lineup and and junking the overpriced, underwhelming J circle of relatives. For example, Samsung’s Galaxy A90 5G is a inexpensive flagship than the Galaxy S10, with the identical Snapdragon 855 chipset.

The A chain additionally made some great financial institution for Samsung despite the fact that its total smartphone trade noticed a 41.5% decline in comparison to remaining 12 months. A significant bite of this slowdown in Samsung’s smartphone trade has been attributed to decrease gross sales of the Galaxy S10 telephones.

Could Samsung be having a look to merge the S and Note sequence to make its flagships extra a success and distinguishable? Just adore it did with the A chain?

Time to reboot Galaxy flagships?

Even although Samsung may have all the sources to fabricate a Note instrument in the moment half of of the 12 months, the undeniable fact that S and Note sequence are so an identical says one thing.

As I mentioned prior to, rumors of this transfer on Samsung’s section had been floating about for a while now. Maybe the South Korean corporate has been shifting in opposition to consolidation all this whilst, converting much less and spending fewer bucks on a moment flagship each and every 12 months.

I am hoping they retain the S Pen round.

The fact is that the smartphone marketplace is in a slow segment. Samsung may do with making its flagship lineup leaner and diverting extra sources in opposition to growing foldable telephones which really enchantment to flagship patrons.

What will or is not going to paintings for Samsung is tricky to expect presently. But merging the two Galaxy flagships, as they stand these days, does sound like a cheap transfer on the corporate’s section. I am hoping they retain the S Pen round although.

An annual Galaxy Fold refresh: Yay or nay?

The Galaxy Fold is a $1,980 smartphone, which hasn’t in point of fact been round lengthy sufficient to turn out itself. This will have to — and almost definitely does — worry Samsung prior to it makes a significant choice to leap on an annual refresh cycle for the foldable telephone.

As Blass notes in one of his tweets, Samsung would believe making the Galaxy Fold a second-half flagship “assuming that (the Galaxy) Fold plays in keeping with expectancies — each functionally and in the marketplace.”

He additional notes that “the hope is to deploy [Galaxy Fold] successors as a second-half flagship, in the spot that might be vacated via Note. This was once described as nonetheless being very fluid and tentative at this level.”

Related: These are the first apps to make the most of the Galaxy Fold

The Galaxy Fold can be a nice productiveness instrument to interchange the Note sequence, with its talent to serve as like a telephone when folded and pill when opened up. However, Samsung’s alleged hesitation to let the Fold absorb the Note’s spot may well be as a result of the corporate is aware of foldable telephones don’t seem to be going to get inexpensive anytime quickly.

The Galaxy Fold’s value places it in the ultra-premium class and except Samsung hopes to seize the ones moneyed patrons in a large method, it may well be too quickly to think about an annual Fold refresh. It all in point of fact depends upon how consumers react to foldable telephones after they in truth get started the usage of them. It’s imaginable Samsung defers its rebranding choice till it sees a transparent trail ahead with the Galaxy Fold.

When Galaxies collide

Whatever Samsung may make a decision, it’s going to form the long run of its smartphone trade and most likely that of alternative manufacturers that react to Samsung’s technique transfer.

Making a Galaxy S sequence telephone with an S Pen isn’t in point of fact rocket science for Samsung. All it must do is to drag out the capacitive touchscreen on the S sequence and substitute it with the Note’s energetic digitiser display.

What does the long run grasp for Samsung’s Galaxy flagships?

The transfer to a brand new emblem may well be difficult, however with all its advertising sources, Samsung may for sure cope with this temporarily. Plus, maximum consumers are accustomed to the broader Galaxy umbrella emblem, which Samsung is not likely to drop anytime quickly.

What’s extra essential is what is going to Samsung financial institution on for the moment half of of the 12 months? Because the Galaxy Fold, thrilling as it’s, will burn a hollow in most of the people’s wallet.


What do you suppose Samsung will have to do? Merge the S and Note sequence to make method for a brand new Fold once a year? Or proceed its conventional means? Tell us in the feedback phase under.

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Published by Marshmallow

Marshmallow Android is BT Ireland’s Head of Sales for Republic of Ireland domestic multi-site companies, indigenous MNCs and public sector accounts. He is responsible for the direction and control of all sales activity in the region. He has over 10 years management experience from high growth start-ups to more established businesses. He’s led teams in Ireland, India and China across various industries (ICT, On-Line Recruitment, Corporate Training and International Education).