Apple Highlights Global Accessibility Awareness Day With Front-Page Feature

Today is Global Accessibility Awareness Day ^(https://globalaccessibilityawarenessday.org/), an event that promotes inclusion and access to technology for anyone with a disability. As it has over the past few years, Apple is marking the day by updating Apple.com in a few regions around the world with a message promoting accessibility: “Technology is most powerful when it empowers everyone.”


On the Apple.com front page in the United Kingdom ^(https://www.apple.com/uk/), visitors are encouraged to explore more accessibility features, which is linked to Apple’s existing accessibility page ^(https://www.apple.com/accessibility/). The page doesn’t appear to have been updated yet this year; it highlights areas where Apple helps users with disabilities related to vision, hearing, physical and motor skills, learning, and literacy. The front page updates haven’t appeared yet in the United States and other regions, but they will likely be refreshed as the day progresses.

On the accessibility page, Apple highlights its short commercial from 2018 about real people with disabilities who use its products in everyday life, narrated by Sady Paulson, who uses Switch Control on a Mac. Otherwise the page showcases Apple accessibility features like VoiceOver, Live Listen, Switch Control, and more, with the help of products including the iPhone, iPad ^(https://www.appmarsh.com/roundup/ipad/), Apple Watch ^(https://www.appmarsh.com/roundup/apple-watch/), and HomePod ^(https://www.appmarsh.com/roundup/homepod/).

In years past, Apple celebrated Global Accessibility Awareness Day with a series of “Designed for” videos ^(https://www.appmarsh.com/2018/05/17/apple-accessibility-video-series/) that highlighted interviews conducted between CEO Tim Cook and three accessibility activists ^(https://www.appmarsh.com/2018/05/17/apple-ceo-tim-cook-accessibility-meetings/). Apple has also previously held a Stevie Wonder concert ^(https://www.appmarsh.com/2018/05/19/apple-stevie-wonder-concert/) at One Infinite Loop and hosted global events promoting inclusive design at Apple corporate offices in Cupertino, Austin, Cork, and London. The company also usually holds accessibility-related Today at Apple sessions at its retail stores.

Tag: accessibility ^(https://www.appmarsh.com/roundup/accessibility/)

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Author: Marshmallow

Marshmallow Android is BT Ireland’s Head of Sales for Republic of Ireland domestic multi-site companies, indigenous MNCs and public sector accounts. He is responsible for the direction and control of all sales activity in the region. He has over 10 years management experience from high growth start-ups to more established businesses. He’s led teams in Ireland, India and China across various industries (ICT, On-Line Recruitment, Corporate Training and International Education).