Apple Lowers Prices of iPhones, iPads, Macs, AirPods, and More in China as VAT Cut Takes Effect

Apple has lowered the prices of several products in China this week, including the latest iPhones, iPads, and AirPods.


As noted by CNBC, the iPhone XR now starts at 6199 RMB on Apple’s online store in China, nearly five percent lower than its previous 6499 RMB price tag. The higher-end iPhone XS and iPhone XS Max models each received a 500 RMB price cut as well and now start at 8,199 RMB and 9,099 RMB respectively.

Likewise, the second-generation AirPods with the standard Lightning charging case now start at 1,246 RMB, down slightly from 1,279 RMB, and the 11-inch iPad Pro has been discounted to 6,331 RMB from 6,499 RMB previously.

The price cuts appear to be due in part to a reduction in China’s value-added tax (VAT) that went into effect today to help boost the economy there, but regardless of the reason, any price cut could be good news for Apple as it seeks to bolster sales in China.

Last quarter, Apple issued its first revenue warning in 16 years due to “fewer iPhone upgrades” than it anticipated and “significantly greater” than expected economic weakness in the Greater China region. Apple already discounted iPhone prices at third-party resellers in China to improve results.

Tag: China

This article, “Apple Lowers Prices of iPhones, iPads, Macs, AirPods, and More in China as VAT Cut Takes Effect” first appeared on appmarsh.com

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Published by Marshmallow

Marshmallow Android is BT Ireland’s Head of Sales for Republic of Ireland domestic multi-site companies, indigenous MNCs and public sector accounts. He is responsible for the direction and control of all sales activity in the region. He has over 10 years management experience from high growth start-ups to more established businesses. He’s led teams in Ireland, India and China across various industries (ICT, On-Line Recruitment, Corporate Training and International Education).