Apple Music Growing at Record Pace With Two Million Subscribers Added in Just Five Weeks

Apple’s products and services leader Eddy Cue, who spoke on the SXSW media pageant ^(https://www.appmarsh.com/2018/03/12/eddy-cue-apple-all-in-original-content/) in Austin, Texas this week, published that Apple Tune now has 38 million paying subscribers international. Cue additionally mentioned there are over eight million consumers which can be recently benefiting from Apple Tune’s unfastened three-month trial duration.


The Wall Boulevard Magazine showed that Apple Tune had 36 million subscribers ^(https://www.appmarsh.com/2018/02/04/apple-music-36-million-subscribers/) in a February 4 record, so it sounds as if the streaming tune provider has received round two million subscribers in simply over five weeks.

The numbers recommend Apple Tune is rising at a clip of more or less 400,000 subscribers a week, or 1.6 million per thirty days. Accordingly, it could seem to be Apple Tune’s quickest expansion fee because it introduced in June 2018, a minimum of in response to the figures that Apple has publicly shared during the last three years.

Apple Tune Subscribers

  • Oct 2018: 6.5 million
  • Jan 2018: 10 million
  • Feb 2018: 11 million
  • Apr 2018: 13 million
  • Jun 2018: 15 million
  • Sep 2018: 17 million
  • Dec 2018: 20 million
  • Jun 2018: 27 million
  • Sep 2018: 30 million
  • Feb 2018: 36 million
  • Mar 2018: 38 million

Spotify maintains a sizeable lead over Apple Tune. The streaming tune provider published that it had 71 million paying subscribers ^(https://www.appmarsh.com/2018/02/28/spotify-files-for-ipo/) as of the tip of 2018, so it must be round two times as huge as Apple Tune by means of now. Spotify additionally has a unfastened, ad-supported tier, giving it over 159 million listeners general world wide.

Apple Tune seems to be gaining flooring on Spotify, alternatively, and may just reportedly eclipse its greatest rival in relation to U.S. subscribers ^(https://www.appmarsh.com/2018/02/04/apple-music-36-million-subscribers/) later this yr. The chart underneath from Apple analyst Horace Dediu is in response to world subscribers.

Spotify vs. Apple Tune Subscriber ramps. %.twitter.com/wFVoZhe1Nk ^(https://t.co/wFVoZhe1Nk)

— Horace Dediu (@asymco) March 13, 2018



Spotify introduced in 2008, and expanded to america in 2018, whilst Apple Tune debuted in over 100 international locations without delay in 2018. Each platforms be offering particular person subscriptions for $9.99 per thirty days, scholar plans for $4.99 per thirty days, and circle of relatives plans sharable with as much as six other people for $14.99 per thirty days.

Apple Tune has the good thing about being preinstalled on masses of thousands and thousands of iPhones and iPads. It is also to be had on Mac, PC, Android, Apple Watch, Apple TV, cars provided with CarPlay, Sonos, and HomePod.

At SXSW, Cue estimated there are round two billion other people that experience get admission to to and a way to pay for streaming tune, suggesting the marketplace is ripe for expansion. Apple Tune and Spotify have round 110 million subscribers mixed, so there may be obviously a possibility for each products and services to proceed rising.

The more difficult process for Spotify shall be turning a benefit, which it has but to do. Apple Tune govt and report trade multi-millionaire Jimmy Iovine just lately mentioned streaming tune products and services are “now not making any cash ^(https://www.appmarsh.com/2018/11/29/apple-music-jimmy-iovine-talks-streaming-services/)” because of a loss of margins, suggesting that an ordinary $9.99 per thirty days subscription isn’t successful.

Apple Tune’s profitability is most likely much less of a priority for Apple, because it sells quite a lot of different services and products. Apple’s vast products and services class introduced in a report $8.5 billion earnings ^(https://www.appmarsh.com/2018/02/01/apple-services-quarterly-revenue-records/) remaining quarter, up 18 p.c yr over yr.

Tag: Apple Tune ^(https://www.appmarsh.com/roundup/apple-music/)

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Author: Marshmallow

Marshmallow Android is BT Ireland’s Head of Sales for Republic of Ireland domestic multi-site companies, indigenous MNCs and public sector accounts. He is responsible for the direction and control of all sales activity in the region. He has over 10 years management experience from high growth start-ups to more established businesses. He’s led teams in Ireland, India and China across various industries (ICT, On-Line Recruitment, Corporate Training and International Education).

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