Apple Music Reportedly Surpasses Spotify Subscriber Count in the U.S.

Apple Music has now surpassed Spotify’s subscriber count in the United States, according to a confidential source who spoke to Digital Music News ^(

The anonymous source, said to be a major U.S.-based distributor, is said to have shared a report with the website detailing the subscriber tallies of several streaming music services, including Apple Music, Spotify, Tidal, and Sirius XM.

Among primarily on-demand music streaming services, the report says both Apple Music and Spotify have more than 20 million subscribers in the U.S., with Apple now “a hair ahead” with “20 million plus” members. The exact figure was reportedly withheld on request of the source to protect confidentiality.

In February, The Wall Street Journal ^( reported that Apple was gaining U.S. subscribers at a higher rate than Spotify. Apple’s US-based subscriber growth rate was believed to be 5 percent in the U.S., compared to Spotify’s 2 percent. Based on those figures, the report predicted Apple Music would surpass its biggest rival in the summer.

Apple’s growth was said to be due in part by the increasing numbers of devices in consumers’ hands. Since the WSJ report, Apple has also released its HomePod speaker, which includes features specific to Apple Music.

In May, Apple CEO Tim Cook said Apple Music had over 50 million users ^( worldwide on either paid subscriptions or free trials. However, that figure still put Apple Music some ways off Spotify, which said it had 75 million paying subscribers as of March 31.

Apple Music has been a major contributor to the continued growth of Apple’s services category, bringing in $9.1 billion revenue ^( in the second fiscal quarter of 2018, an increase of 31 percent on a year-over-year basis. Other service-related revenue includes App Store and iTunes Store sales, paid iCloud storage, licensing, and more.

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Author: Marshmallow

Marshmallow Android is BT Ireland’s Head of Sales for Republic of Ireland domestic multi-site companies, indigenous MNCs and public sector accounts. He is responsible for the direction and control of all sales activity in the region. He has over 10 years management experience from high growth start-ups to more established businesses. He’s led teams in Ireland, India and China across various industries (ICT, On-Line Recruitment, Corporate Training and International Education).

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