Apple Partners With French Cable Company Canal+ to Offer Apple TV 4K as Cable Box Alternative

Apple has partnered up with French cable television Canal+ to allow 5.2 million Canal+ subscribers in France to opt to receive an Apple TV 4K in lieu of a traditional cable box.

Customers who choose the 4K Apple TV will need to pay Canal+ an equipment rental free of 6 euros, equivalent to approximately 7 dollars. This is the same price that Canal+ charges to rent a standard cable box.


In a statement to French site Numerama ^(https://www.numerama.com/tech/371474-canal-proposera-des-apple-tv-4k-a-ses-abonnes.html) (via VentureBeat ^(https://venturebeat.com/2018/05/14/apple-and-canal-to-offer-apple-tv-4k-as-alternate-cable-box/)), Canal+ Deputy General Manager Frank Cadoret said that the company’s goal with the Apple TV offer is to reach a younger clientele and to offer existing customers a second box.

Apple vice president of Apple Music and International Content Oliver Schusser also told the site that Canal customers will be able to “enjoy a rich experience” with access to iTunes movies and the App Store in addition to regular cable programming that will be accessible through a Canal app.

Canal+ customers will be able to choose an Apple TV over a cable box starting on May 7.

Related Roundup: Apple TV ^(https://www.appmarsh.com/roundup/apple-tv/)
Buyer’s Guide: Apple TV (Neutral) ^(https://buyersguide.appmarsh.com/#Apple_TV)

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Author: Marshmallow

Marshmallow Android is BT Ireland’s Head of Sales for Republic of Ireland domestic multi-site companies, indigenous MNCs and public sector accounts. He is responsible for the direction and control of all sales activity in the region. He has over 10 years management experience from high growth start-ups to more established businesses. He’s led teams in Ireland, India and China across various industries (ICT, On-Line Recruitment, Corporate Training and International Education).

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