Apple Sends Out Media Invites for an ‘It’s Show Time’ Event on March 25

Apple today sent out invites for a media event that will be held on Monday, March 25 at the Steve Jobs Theater on the Apple Park ^(https://www.appmarsh.com/roundup/apple-park/) Campus. As with most Apple events, it will start at 10:00 a.m. Pacific Time or 1:00 p.m. Eastern Time.

The event features the tagline “It’s Show Time,” which is in line with rumors suggesting it will focus on services rather than hardware. Apple is expected to use the event to unveil its rumored Apple News ^(https://www.appmarsh.com/roundup/apple-news/) service and a streaming TV service.

Image via TechCrunch‘s Matthew Panzarino


The Apple News service will add paid subscription options to Apple News, allowing Apple customers unlimited access to magazines and paywalled content from sites like The Wall Street Journal, the Washington Post, and The New York Times for a $9.99 per month fee.

It’s not yet clear which news sites will be included, as Apple is said to be still negotiating financial terms with some news sites. Apple has asked for 50 percent of the revenue from the service. Magazines are on board with the fee, but news sites with independent revenue streams from their own subscribers are reluctant to jump on board.



As for the TV service, Apple is planning an announcement ^(https://www.appmarsh.com/2019/02/14/apple-tv-service-launch-months-off/), but an actual launch is months off. Apple has more than two dozen original TV shows in the works, many of which have been cast, that will eventually debut through the streaming service.

Major stars that include Jennifer Aniston, Reese Witherspoon, Jennifer Garner, and Steve Carell, all of whom have roles in Apple shows, have been invited to attend the event ^(https://www.appmarsh.com/2019/02/13/apple-tv-service-launch-march-25/).

There are multiple hardware products that are rumored for a spring launch, but so far, rumors have indicated that these devices will not be announced at the event. Instead, we could see these new products unveiled via press release right around the time of the event.

The iPad mini 5 ^(https://www.appmarsh.com/roundup/ipad-mini/), seventh-generation iPad ^(https://www.appmarsh.com/roundup/ipad/), AirPower ^(https://www.appmarsh.com/guide/airpower/), updated AirPods ^(https://www.appmarsh.com/roundup/airpods/), and a seventh-generation iPod touch ^(https://www.appmarsh.com/roundup/ipod-touch/) are all in the works and will be coming soon, but none of these updates are major enough to warrant time on stage so it makes some sense for them to debut more quietly.

It’s still possible, of course, that the products we’re expecting in the spring will see some stage time, despite rumors.

Following the event, Apple will likely release the iOS 12.2 update that’s currently being beta tested ^(https://www.appmarsh.com/2019/02/19/apple-seeds-ios-12-2-beta-3-to-developers/) in order to make the Apple News subscription service available. Signs of a subscription service have already been spotted ^(https://www.appmarsh.com/2019/01/25/apple-news-magazine-subscription-ios-12-2/) in the update, suggesting Apple is planning for a post-event iOS 12.2 release.

Tag: March 2019 event ^(https://www.appmarsh.com/roundup/march-2019-event/)

This article, “Apple Sends Out Media Invites for an ‘It’s Show Time’ Event on March 25 ^(https://www.appmarsh.com/2019/03/11/apple-media-event-march-25/)” first appeared on appmarsh.com ^(https://www.appmarsh.com/)

Discuss this article ^(https://forums.appmarsh.com/threads/apple-media-event-march-25.2173022/) in our forums

^(http://feeds.appmarsh.com/~ff/appmarsh-All?a=YyuNgpLXsCc:I5ICBa4QKLQ:6W8y8wAjSf4) ^(http://feeds.appmarsh.com/~ff/appmarsh-All?a=YyuNgpLXsCc:I5ICBa4QKLQ:qj6IDK7rITs)

Author: Marshmallow

Marshmallow Android is BT Ireland’s Head of Sales for Republic of Ireland domestic multi-site companies, indigenous MNCs and public sector accounts. He is responsible for the direction and control of all sales activity in the region. He has over 10 years management experience from high growth start-ups to more established businesses. He’s led teams in Ireland, India and China across various industries (ICT, On-Line Recruitment, Corporate Training and International Education).