Apple Shares New Shot on iPhone Ad Featuring Lavishly Decorated Japanese Trucks

Apple today shared a new video in its long running “Shot on iPhone” ad campaign, this time festuring “decotora,” aka extravagantly decorated trucks that are popular in Japan.

The video features a truck driver named Kazuya Sekino who has crated a decotora named “Lady Misaki” that’s outfitted with hundreds of LED lights, perfectly showcasing the low light photographic capabilities of the iPhone XS.



Apple has released multiple “Shot on iPhone” videos in the past, and it has used Shot on iPhone for photography campaigns on billboards, social media networks, and more.

To promote the iPhone XS and XS Max, Apple previously shared a Shot on iPhone video that showcasing slo-mo, 4K, and time-lapse video modes.

The iPhone XS and XS Max have upgraded two-lens camera setups with improved low light picture and video taking capabilities thanks to larger sensors and better stabilization techniques.

Tag: Apple ads

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Published by Marshmallow

Marshmallow Android is BT Ireland’s Head of Sales for Republic of Ireland domestic multi-site companies, indigenous MNCs and public sector accounts. He is responsible for the direction and control of all sales activity in the region. He has over 10 years management experience from high growth start-ups to more established businesses. He’s led teams in Ireland, India and China across various industries (ICT, On-Line Recruitment, Corporate Training and International Education).