Apple to Acquire Digital Magazine Subscription Service Texture and Integrate Into Apple News

Apple lately introduced ^(https://www.apple.com/newsroom/2018/03/apple-to-acquire-digital-magazine-service-texture/) it has signed an settlement to obtain virtual mag subscription provider Texture ^(https://www.texture.com/), to be had on iPad, iPhone, and different platforms. The deal is pending approval and monetary phrases weren’t disclosed.


Apple’s products and services leader Eddy Cue, who printed the inside track on the SXSW media competition in Austin, Texas lately along Apple’s press liberate:

We are excited Texture will sign up for Apple, in conjunction with an outstanding catalog of magazines from lots of the global’s main publishers. We’re dedicated to high quality journalism from relied on assets and permitting magazines to stay generating fantastically designed and tasty tales for customers.

John Loughlin, CEO of Subsequent Factor Media, a conglomerate of publishers and media corporations which personal Texture:

I am overjoyed that Subsequent Factor Media, and its award-winning Texture app, are being bought through Apple. The Texture staff and its present homeowners, Condé Nast, Hearst, Meredith, Rogers Media, and KKR, may just now not be extra happy or excited with this building. Lets now not believe a greater house or long run for the provider.

Texture, based in 2018, supplies limitless get right of entry to to over 200 virtual magazines for $9.99 monthly. Magazines can also be learn on as much as five gadgets in step with subscription, being able to obtain problems for offline studying.

To be had mag titles come with Other people, Trend, Rolling Stone, Nationwide Geographic, GQ, Sports activities Illustrated, Stressed, Maxim, Males’s Well being, GQ, Bloomberg Businessweek, ESPN The Mag, and Leisure Weekly. New problems are to be had along a searchable archive of hundreds of previous problems.

Apple obtaining Texture will have to toughen its relationships with a number of primary publishers, and the subscription-based platform will likely be every other supply of routine income for the corporate’s rising products and services trade. Texture closing showed it had “loads of hundreds” of subscribers again in 2018.

iPad and iPhone customers can obtain the Texture app ^(https://itunes.apple.com/us/app/texture-unlimited-magazines/id533561885?mt=8) totally free from the App Retailer and profit from a unfastened seven-day trial. Apple showed the app will stay to be had on different platforms, together with Android, Kindle Hearth, and Home windows 10.

Replace: Cue at SXSW showed that Texture will likely be built-in into Apple Information.

Tags: Apple acquisition ^(https://www.appmarsh.com/roundup/apple-acquisition/), Texture ^(https://www.appmarsh.com/roundup/texture/)

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Author: Marshmallow

Marshmallow Android is BT Ireland’s Head of Sales for Republic of Ireland domestic multi-site companies, indigenous MNCs and public sector accounts. He is responsible for the direction and control of all sales activity in the region. He has over 10 years management experience from high growth start-ups to more established businesses. He’s led teams in Ireland, India and China across various industries (ICT, On-Line Recruitment, Corporate Training and International Education).

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