Apple to Donate $1 to (RED) with Apple Pay Purchases at Apple Stores, Online and Retail App

World AIDS Day was on November 30, 2018, and Apple celebrated by lighting up Apple logos at retail stores to the colour red. CEO Tim Cook said on Twitter, “Together, we can achieve an AIDS-free generation.”

Apple stores around the world are turning red to honor #WorldAIDSDay. Together, we can achieve an AIDS-free generation. ^(

— Tim Cook (@tim_cook) November 30, 2018

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A new promotion to raise funds towards (RED) also kicked off yesterday as well. Apple says for every purchase made via Apple Pay at Apple Stores, online on or through the company’s retail app, they will donate $1 towards the fight against AIDS:

From December 1 through 7, Apple will donate $1 to (RED) for every purchase made with Apple Pay at an Apple Store, on or through the Apple Store app.

The App Store has a (RED) feature story, detailing more about the fight against HIV/AIDS. It says two pills taken twice per day over two months can bring ill HIV patients back to health, with the life-saving medication cost only at up to 20 cents per day, in sub-Saharan Africa.

Apple to date has donated $200 million USD towards (RED) to help fight AIDS ^(, as announced last week.

Author: Marshmallow

Marshmallow Android is BT Ireland’s Head of Sales for Republic of Ireland domestic multi-site companies, indigenous MNCs and public sector accounts. He is responsible for the direction and control of all sales activity in the region. He has over 10 years management experience from high growth start-ups to more established businesses. He’s led teams in Ireland, India and China across various industries (ICT, On-Line Recruitment, Corporate Training and International Education).