Apple Watch Led Wearables Market in Q2 2020 on Strength of LTE Models

Apple once more held the highest spot in the wearables marketplace all over the second one quarter of 2020, delivery 4.7 million Apple Watch gadgets and keeping a 17 % proportion of the total wearable marketplace. The new knowledge comes from IDC’s Worldwide Quarterly Wearable Device Tracker, which states that the marketplace as a complete was once up 5.5 % because of “good points in rising markets.”

Markets equivalent to Asia Pacific, Central and Eastern Europe, the Middle East and Africa, and Latin America grew 14 % year-over-year as a result of “elementary wristbands” stay in top call for because of their low costs. On the opposite hand, extra mature markets like North America, Japan, and Western Europe declined 6.3 % year-over-year.


Still, IDC analysis analyst Jitesh Ubrani says this decline “is on no account worrisome” for the reason that wearables marketplace is transitioning to turn out to be “extra refined.” Instead of monitoring elementary knowledge issues like steps, energy, and exercise mins, long term wearables “are neatly on monitor to turn out to be prescriptive and diagnostic equipment.” Rumors associated with Apple Watch fall in line with this concept, with experiences describing long term Apple Watch fashions that might come with an EKG center observe and monitor blood glucose ranges.

“The decline in mature markets is on no account worrisome as those markets are in the midst of transitioning to extra refined wearables,” stated Jitesh Ubrani senior analysis analyst for IDC Mobile Device Trackers.

“While the former technology of wearables was once targeted on offering descriptive comments like step counts, the present and upcoming generations are way more succesful and are neatly on monitor to changing into prescriptive and diagonistic equipment. Surrounding those smarter wearables is a constellation of applied sciences and repair suppliers that comes with app builders, telcos, element makers, healthcare insitutuions and extra – every poised for enlargement in the approaching years.”

Overall, IDC says that “two key forces” have been at paintings in Q2 2020: “more potent call for for good wearables” and “slower decline in the elemental wearables marketplace.” IDC’s knowledge describes a sensible watch as a product like Apple Watch or Fitbit Versa, whilst a elementary wearable is one thing just like the Fitbit Charge or Garmin Vivosport.

With this in thoughts, the researchers state that Apple noticed endured call for for its LTE-enabled Apple Watch Series 3 in the quarter, which got here as a “great addition to many telco channels international.” In general, Apple noticed a 38.4 year-over-year enlargement in its Apple Watch shipments from 2020 to 2020. It will have to be famous that Apple itself does no longer document Apple Watch gross sales figures, so IDC’s numbers lately are simply estimates.


Behind Apple’s 17 % proportion and 4.7 million Apple Watch shipments was once Xiaomi, which owned 15.1 % of the marketplace and shipped 4.2 million gadgets in the second one quarter, a enlargement of 19.8 % from 2020. While Fitbit sat at 3rd position with a 9.5 % proportion and 2.7 million gadgets shipped, this was once the most important decline tracked via IDC, shedding 21.7 % year-over-year.

Rounding out the ultimate two spots have been Huawei at a 6.5 % proportion and 1.8 million gadgets shipped (rising 118.1 % from the year-ago quarter) and Garmin at a 5.3 % proportion and 1.5 million gadgets shipped (up 4.1 %). IDC says that Garmin “prolonged its lead over Samsung,” knocking the corporate out of the highest five spots as Garmin’s cargo quantity of good watches eclipsed its elementary wearables quantity.

As good watches keep growing in recognition, we are about one week away from the legit unveiling of the Apple Watch Series 4, which leaked ultimate week. The wearable can have smaller bezels with extra visual display house, and no less than one new watch face that comes with extra headaches than ever earlier than on Apple Watch.

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Published by Marshmallow

Marshmallow Android is BT Ireland’s Head of Sales for Republic of Ireland domestic multi-site companies, indigenous MNCs and public sector accounts. He is responsible for the direction and control of all sales activity in the region. He has over 10 years management experience from high growth start-ups to more established businesses. He’s led teams in Ireland, India and China across various industries (ICT, On-Line Recruitment, Corporate Training and International Education).