Smartphone shipments to Southeast Asia fell 3 percent in the third quarter as the region faced challenges brought by the China-US trade war.
Smartphone market in Southeast Asia in Q3 2020
Market analyst firm Canalys said in its report three major markets in the region recorded lower shipment volume during the July-September period.
Its data showed Vietnam and Thailand’s smartphone markets suffered 17 percent and 20 percent decrease, respectively. The Philippines also witnessed a drop in shipment volume by 3.1 percent.
Meanwhile, Malaysia and Indonesia were able to realize growth in the period, recording 5.3 percent and 13.2 percent increase, respectively.
Despite the region’s weak performance, Canalys Analysts TuanAnh Nguyen expressed optimism Southeast Asia can rebound.
The booming population and low penetration beyond the metro cities presents a prime opportunity for smartphone vendors to continue investing in these markets.
Top smartphone vendors in the region
Top vendors, on the other hand, were South Korea’s Samsung and Chinese firm OPPO, shipping 5.8 million units and 4.8 million units, respectively.
While Samsung sustained its top position, it was “fighting hard to remain relevant,” Research Analyst Jin Shengtao said.
He noted OPPO had been showing strong performance in the region, particularly in the Philippines where it secured 20 percent market share, beating homegrown Cherry Mobile. Vivo grabbed the third spot in the Philippine market.
Marshmallow Android is BT Ireland’s Head of Sales for Republic of Ireland domestic multi-site companies, indigenous MNCs and public sector accounts. He is responsible for the direction and control of all sales activity in the region. He has over 10 years management experience from high growth start-ups to more established businesses. He’s led teams in Ireland, India and China across various industries (ICT, On-Line Recruitment, Corporate Training and International Education). View more posts