Company Uses Blockchain and Social Media to Create ‘Word-of-Mouth’ Marketing Campaigns

Company Uses Blockchain and Social Media to Create ‘Word-of-Mouth’ Marketing Campaigns


An Italian-born startup has used Blockchain to construct a peer-to-peer virtual platform that faucets the ability of word-of-mouth advertising and marketing on social media.

Friendz, with workplaces in Milan, Rome and Madrid, lets in firms to have interaction armies of social media customers to advertise their manufacturers. Customers get rewarded for developing and sharing content material on manufacturers with their buddies. The startup used to be co-founded in 2018 through the trio of Alessandro Cadoni, Daniele Scaglia and Cecilia Nostro.

Early backing

With €500,000 in financing, Friendz has constructed a robust era platform and assembled a roster of purchasers together with Jeep, Disney and Reebok. In keeping with Friendz, the three-year-old corporate has run advertising and marketing campaigns for over 200 manufacturers, developing and selling branded content material with the assistance of 200,000 customers with a mixed achieve of 1.5 bln. In 2018, the corporate reported €1.2 mln in revenues.

Friendz opened an ICO on March 1 and has already performed greater than 20,000 transactions from round 14,000 micro members. It has bought 22 mln ETH.

Probably the most few advertising and marketing firms leveraging the ability of Blockchain, Friendz is having a bet on lower-cost, decentralized advertising and marketing on social media, as virtual promoting spend continuously grows.

Virtual advert spending to be value $378 mln in 2021

International advert spending is projected to upward thrust to $757 bln in 2021, up just about 30 % from $584 bln in 2018, in step with eMarketer.

In 2018, virtual advert spending overtook tv promoting for the primary time, because it reached $209 bln international, in step with Magna, the analysis arm of media purchasing company IPG Mediabrands. In 2020, Magna expects virtual advert spend to account for 50 % of all advertisements, up from 41 % in 2018. The virtual advert marketplace might be value an estimated $378 mln in 2021 if one extrapolates Magna’s estimate with that of eMarketer.

If the two units of information again Friendz’s industry potentialities, Nielsen’s International Consider in Promoting lends even higher give a boost to to its “word-of-mouth” style. In keeping with its seminal 2018 survey, during which the main New York media company surveyed over 30,000 other folks, 83 % of other folks base their acquire selections on recommendation from family and friends or “other folks we all know and accept as true with.” Additionally, 66 % accept as true with client reviews posted on-line, the third-most-trusted promoting structure.

Friendz eyes B2B industry too

These days, Friendz goals B2C firms to construct its industry, however it has its eyes on B2B firms too. The corporate believes its adoption of Blockchain now not best makes its platform more secure and more potent however, particularly, improves its industry style and long-term potentialities.

The era would allow its platform for use through each more or less industry wanting inventive content material, and even “each on-line activity-as-a-service,” Friendz has mentioned. Examples of probably new products and services that may be enabled at the corporate’s platform come with app critiques, trojan horse checking out, marketplace analysis and lead technology.

These days, Friendz is lively in Italy and Spain and proposes to amplify its industry to different portions of the sector, beginning with the remainder of the Eu nations, The usa and Asia.

FDZ cash to be indexed on best global exchanges

The FDZ cash are in accordance with ERC20 and are being introduced at about $0.067. The ICO has a comfortable cap of 50 mln FDZ and a troublesome cap of 750 mln FDZ. It’ll be conceivable to industry the coin at the most renowned global exchanges anytime after the belief of the ICO, the corporate mentioned.

Tokens purchased all the way through the so-called Energy Hour won a 40 % bonus and are locked for one 12 months. The cash will probably be unlocked proportionally over 12 months. The stipulation, Friendz mentioned, would curb hypothesis similar to ‘pump-and-dump’ strategies, and stay the price of the FDZ cryptocurrency solid.

Friendz plans to make use of the ICO proceeds to amplify its industry in another country, create a bigger world neighborhood and for additional era construction.

Disclaimer. Cointelegraph does now not endorse any content material or product in this web page. Whilst we goal at offering you all essential knowledge that shall we download, readers will have to do their very own analysis earlier than taking any movements associated with the corporate and lift complete duty for his or her selections, nor this newsletter may also be thought to be as an funding recommendation.

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Author: Marshmallow

Marshmallow Android is BT Ireland’s Head of Sales for Republic of Ireland domestic multi-site companies, indigenous MNCs and public sector accounts. He is responsible for the direction and control of all sales activity in the region. He has over 10 years management experience from high growth start-ups to more established businesses. He’s led teams in Ireland, India and China across various industries (ICT, On-Line Recruitment, Corporate Training and International Education).

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