Facebook Stories Will Now Start Displaying Ads

One of the more successfully borrowed features from Snapchat by Instagram is Stories. The feature has proven to be a huge hit amongst Instagram users, so much so that Facebook decided that it should be brought over to Facebook and WhatsApp as well. So much so that it doesn’t come as a surprise to learn that ads will now be displayed.

Ads on Instagram’s Stories have been around for a while now ^(http://www.appmarsh.com/2018/02/instagram-stories-carousel-ads/) so we guess it was only a matter of time before they found their way onto Facebook as well. These days will run 5-15 seconds and they are skippable, pretty much like how they are on Instagram. However with Snapchat starting to test unskippable ads ^(http://www.appmarsh.com/2018/05/snapchat-rolling-out-unskippable-ads/), don’t be surprised if such ad formats were to eventually make their way onto Facebook/Instagram Stories as well.

That being said, according to the numbers shared by TechCrunch, Facebook’s Stories daily users are said to be around 150 million, while Instagram is at 300 million. What’s interesting is that WhatsApp’s Stories (or Status) is even higher at 450 million, but we guess given that WhatsApp is a communications app, there might be more of a need for it than Instagram.

No word on whether or not we’ll be seeing ads arrive for WhatsApp’s Statuses in the future, but for now it remains ad-free.

Facebook Stories Will Now Start Displaying Ads ^(http://www.appmarsh.com/2018/05/facebook-stories-displaying-ads/?utm_source=mainrss) , original content from appmarsh ^(http://www.appmarsh.com/). Read our Copyrights and terms of use ^(http://www.appmarsh.com/terms/).

Author: Marshmallow

Marshmallow Android is BT Ireland’s Head of Sales for Republic of Ireland domestic multi-site companies, indigenous MNCs and public sector accounts. He is responsible for the direction and control of all sales activity in the region. He has over 10 years management experience from high growth start-ups to more established businesses. He’s led teams in Ireland, India and China across various industries (ICT, On-Line Recruitment, Corporate Training and International Education).

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