appmarsh | Prudential to buy Seattle-area insurance tech startup Assurance for $2.35B

Assurance CEO and founder Michael Rowell. (Industry Twine Photograph)

Prudential Monetary agreed to procure Seattle-area startup Assurance for $2.35 billion, the corporations introduced Thursday. The purchase will fold a tech-focused insurance coverage dealer into the monetary products and services large, permitting Prudential to achieve extra consumers on-line.

Primarily based in Bellevue, Wash., Assurance sells numerous insurance coverage insurance policies over the web. Past the in advance $2.35 billion, Prudential agreed to pay an extra $1.15 billion in money and fairness if Assurance meets positive expansion targets.

Assurance recently sells numerous third-party insurance coverage on its platform, no longer together with Prudential. As a part of the deal, Prudential plans will likely be introduced along different products and services on Assurance. The three-year-old startup will turn out to be a wholly-owned subsidiary below Prudential when the deal closes later this yr. All 120 Assurance staff will keep on with the corporate post-acquisition.

The purchase provides Prudential get entry to to Assurance’s knowledge science ability and era, which works consumers with insurance coverage that they may be able to purchase on-line or thru an agent.

“This method is underpinned through an ongoing shift in client personal tastes, wherein folks more and more start their analysis for personalised monetary products and services on-line after which search session with human mavens to finish their acquire,” the corporations mentioned in a joint press liberate.

Assurance CEO and founder Michael Rowell mentioned in a commentary that the purchase will permit the corporations to achieve “extra other people and new markets with a extra expansive suite of goods to pressure our mixed expansion.”

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Published by Marshmallow

Marshmallow Android is BT Ireland’s Head of Sales for Republic of Ireland domestic multi-site companies, indigenous MNCs and public sector accounts. He is responsible for the direction and control of all sales activity in the region. He has over 10 years management experience from high growth start-ups to more established businesses. He’s led teams in Ireland, India and China across various industries (ICT, On-Line Recruitment, Corporate Training and International Education).