Globe’s mobile data traffic climbs by 59 percent in 2018

Globe’s mobile data traffic last year jumped by 59 percent on strong demand for online videos.
Globe's mobile data traffic climbs by 59 percent in 2018
Globe’s mobile data traffic improved in 2018

Big year for Globe

The Ayala-led telco in a statement said its mobile data traffic reached 956 petabytes against 2018’s 600 petabytes. 


According to Gil Genio, Globe chief technology and information officer, the growth in mobile data traffic was buoyed by video streaming, accounting 60 percent of the figure.

The dominance of video consumption over our mobile data traffic makes it a prime service for our customers. The surge of traffic in our network is a testament to the trust and confidence of our customers in providing them an overall mobile internet experience, he said.


The official also noted Globe continues to ensure quality service by testing buffering time, resolution of the video, playback start time, and average download throughput.

Amid its aggressive deployment of LTE sites across the country, the telco carrier also said YouTube videos hitting 360p resolution also improved to 77 percent in December, up from 69 percent in May 2018. 

Globe was able to expand its LTE towers to 81,210 as of end-December, from the 58,482 posted in January last year. 

If you try to stream video on your device using the mobile data network, your device negotiates the right network resources, and most of the time, a relatively good video experience is carried on 5 Mbps to 7 Mbps speeds, Genio said. 


Globe is set to spend more this 2019, allotting USD 1.2 billion. Last year, its capital expenditures was set at USD 950 million.

Author: Marshmallow

Marshmallow Android is BT Ireland’s Head of Sales for Republic of Ireland domestic multi-site companies, indigenous MNCs and public sector accounts. He is responsible for the direction and control of all sales activity in the region. He has over 10 years management experience from high growth start-ups to more established businesses. He’s led teams in Ireland, India and China across various industries (ICT, On-Line Recruitment, Corporate Training and International Education).