Has Google overtaken Amazon to become the number one smart speaker platform?

Google Home

  • Google has overtaken Amazon for global smart speaker shipments in Q1 2018, according to one research firm.
  • The Mountain View company reportedly shipped 3.2 million speakers compared to Amazon’s 2.5 million gadgets.
  • An earlier report by analytics firm Strategy Analytics found Amazon was still in the lead, however.

Amazon ^(https://www.appmarsh.com/best-amazon-echo-accessories-750110/) has enjoyed a notable head-start over Google ^(https://www.appmarsh.com/google-home-services-749968/) in the smart speaker ^(https://www.appmarsh.com/best-smart-speaker-847068/) market, but at least one research company thinks Google has now taken the lead.

According to Canalys ^(https://www.canalys.com/newsroom/google-beats-amazon-to-first-place-in-smart-speaker-market), Google shipped 3.2 million Google Home ^(https://www.appmarsh.com/google-home-review-720059/) and Home Mini ^(https://www.appmarsh.com/google-home-mini-max-hands-on-805025/) devices globally in Q1 2018. By comparison, the research firm said Amazon shipped 2.5 million Echo speakers.

Compared to Q1 2018, this represents 483-percent growth by Google and a more modest eight percent by Amazon, the tracking firm found. In other words, Google has been on a hot streak over the past few quarters and has quickly been reeling in the Amazon products.

Amazon Echo

Canalys analyst Ben Stanton said Google has “several advantages” over Amazon, but its most notable strength was in sales partnerships. Retailers and networks favor Google’s speakers over the Echo devices because Amazon is a “direct competitor” to the outlets, Stanton explained.

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Amazon might be the veteran in the smart speaker market, but Google continues to nip its heels as the search giant saw record shipments between January and March, according to research firm Strategy Analytics. Back in Q1 …

This news contrasts with an earlier report from Strategy Analytics, which claimed Amazon was still at the top for Q1 2018. According to the analytics firm, Amazon shipped four million units for the quarter, as opposed to Google’s 2.4 million units.

Now, we generally expect disparities between various tracking firms, owing to differing methodologies and approaches. However, there is a massive disparity between these two reports, making it difficult to determine just who is number one right now.

Nevertheless, Google’s growth is undeniable and it’s made even more impressive by the firm’s comparatively tepid approach to expansion. The Home speakers are available in at least 16 countries right now. Meanwhile, Amazon used its online footprint to bring Echo speakers and the Music Unlimited service to 28 countries. But the Echo speaker itself is now available in 89 countries ^(https://www.voicebot.ai/2018/12/08/amazon-echo-now-shipping-89-countries/).

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Author: Marshmallow

Marshmallow Android is BT Ireland’s Head of Sales for Republic of Ireland domestic multi-site companies, indigenous MNCs and public sector accounts. He is responsible for the direction and control of all sales activity in the region. He has over 10 years management experience from high growth start-ups to more established businesses. He’s led teams in Ireland, India and China across various industries (ICT, On-Line Recruitment, Corporate Training and International Education).

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