HomePod Sales May Be Closer to 1-1.5 Million Than 3 Million Since the Speaker Launched

HomePod shipments totaled an estimated 700,000 gadgets in the 2nd quarter of 2020, giving Apple a kind of six % percentage of the international good speaker marketplace, in accordance to analysis company Strategy Analytics.

Strategy Analytics prior to now estimated HomePod shipments totaled 600,000 gadgets in the first quarter of 2020, suggesting that international shipments have reached 1.3 million gadgets since the speaker was to be had to order in the United States, Australia, and the United Kingdom in overdue January.

That determine is far not up to one shared by way of analysis company Consumer Intelligence Research Partners, which lately estimated Apple has offered three million HomePods in the United States by myself since the speaker introduced.

The vital variance in the datasets stems from the undeniable fact that Apple does not divulge HomePod gross sales, as an alternative grouping the speaker underneath its “Other Products” class in its profits stories, along the Apple Watch, Apple TV, AirPods, Beats, iPod contact, and different Apple and third-party equipment.

Apple reported earnings of $3.74 billion from its “Other Products” class closing quarter, up 37 % from $2.73 billion in the year-ago quarter.

Shipments don’t seem to be gross sales, both, so it is unimaginable to know precisely what number of HomePods ended up in the palms of shoppers.

If we had to bet, we might say the Strategy Analytics numbers are more than likely extra inside the ballpark, as the HomePod is a distinct segment product. The speaker may be to be had in simply six nations, after launching in Canada, France, and Germany in June, with out a indication when availability would possibly extend to different areas.

Versus the Competition

HomePod used to be the global’s fourth most well liked good speaker in the 2nd quarter, in the back of the Amazon Echo, Google Home, and Chinese corporate Alibaba’s Tmall Genie, in accordance to Strategy Analytics.

Amazon remained the chief in the class closing quarter, with the Echo commanding an estimated 41 % marketplace percentage, whilst the Google Home completed runner-up with an estimated 27 % marketplace percentage, in accordance to Strategy Analytics. Alibaba took 0.33 position with an estimated seven % marketplace percentage.

While the HomePod has made quite of a dent, Apple nonetheless has vital flooring to make up, which is to be anticipated given its good speaker introduced round two to three years after its largest competition.

It is also difficult for Apple to acquire additional marketplace percentage except it releases a extra competitively priced style, as the HomePod at $349 is significantly dearer than the Amazon Echo, priced from $50, and the Google Home, $129.

To that finish, rumors recommend Apple will have a lower-priced HomePod or a Siri-enabled Beats speaker in its pipeline.

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Tag: Strategy Analytics
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Published by Marshmallow

Marshmallow Android is BT Ireland’s Head of Sales for Republic of Ireland domestic multi-site companies, indigenous MNCs and public sector accounts. He is responsible for the direction and control of all sales activity in the region. He has over 10 years management experience from high growth start-ups to more established businesses. He’s led teams in Ireland, India and China across various industries (ICT, On-Line Recruitment, Corporate Training and International Education).