Huawei is more than just your average smartphone brand

As a brand, maximum Filipinos know Huawei as a smartphone maker. But, do you know that they’re more than just that?

Huawei is more than just your average smartphone brand
Me at Huawei’s 5G lab in Shanghai, China. Photo by way of Louie Diangson of Yugatech ^(https://www.yugatech.com/)

In our fresh go back and forth to Huawei’s R&D and HQ in Shanghai and Shenzhen China, we realized more concerning the corporate.

Who is Huawei?

Huawei's Shanghai flagship store
Huawei’s Shanghai flagship retailer


For starters, Huawei used to be based in 1987 by way of Ren Zhengfei. At first, it used to be a USD 35Ok corporate which makes forums and phone cords.

Huawei is now the arena’s biggest telecom apparatus provider on the earth!


Today, Huawei is a USD 75B trade. They at the moment are the arena’s LARGEST telecom apparatus provider. Yes, they’re now larger than Sweden’s Ericsson AB and Finland’s Nokia Oyj. Telecommunications is more than part in their trade at USD 42.5B.

Here within the Philippines, Huawei is a spouse of each Smart and Globe. In overdue 2019 or early 2020, Smart ^(https://www.appmarsh.com/2018/06/smart-huawei-5g-speed-test.html) and Globe ^(https://www.appmarsh.com/2018/06/globe-5g-ph-huawei-partnership.html) plans to begin the rollout Huawei’s 5G generation within the nation.

Huawei is the arena’s third biggest smartphone and pill marker!


Aside from the telecommunication trade, Huawei even have the Consumer Business Consumer team. It come with the smartphones, capsules, and equipment trade that is value USD 26.3B.

The triple Leica camera powered P20 Pro
The triple Leica digital camera powered P20 Pro

As of this writing, Huawei is the most important smartphone maker in China. In the arena, they’re recently ranked because the third biggest in the back of Apple and Samsung. Last mid-2018, they even controlled to momentarily beat Apple ^(https://www.appmarsh.com/2018/09/huawei-beats-apple-number-2.html) for the quantity 2 spot.

Auto mode, point and shoot, P20 Pro
Auto mode, level and shoot, P20 Pro

Recently, Huawei stunned the arena once they introduced the Huawei P20 Pro, the arena’s first smartphone on the earth with a triple Leica digital camera setup.

As anticipated, the mentioned instrument is recently the most productive pictures telephone on the earth in line with DxOMark ^(http://www.appmarsh.com/2018/03/huawei-p20-pro-dxomark.html) lab take a look at and our personal evaluate ^(https://www.appmarsh.com/2018/04/huawei-p20-pro-review.html) right here at appmarsh.

They even have a number of inventions lately just like the GPU Turbo ^(https://www.appmarsh.com/2018/06/honor-gpu-technology-explained.html) tech, SuperCharge ^(https://www.appmarsh.com/2018/09/huawei-supercharge-certification.html) rapid charging answer, and their very own AI-assisted HiSilicon Kirin 970 ^(https://www.appmarsh.com/2018/09/huawei-kirin-970.html) chipset.

Huawei is additionally getting ready to release their very own 5G gadgets ^(https://www.appmarsh.com/2018/07/huawei-smartphones-of-the-future.html) by way of subsequent 12 months.
Huawei is the arena’s third biggest pill maker as smartly.

Huawei additionally has a USD 5B value of Enterprise trade. It covers the likes of Software-Defined Networking (SDN), Big Data, and Internet of Things (IoT).

How did they do it?

One of the many campuses of Huawei in Shenzhen
One of the numerous campuses (workplace or manufacturing facility) of Huawei in Shenzhen


According to Huawei, the explanations in the back of their good fortune is they’re privately held and are targeted. As a brand, Huawei additionally claimed that they’re a dreamer and a doer on the similar time too.

They are an employee-owned corporate that believes within the energy of collaborative networks. They also are rotating its CEO each and every six months to stay the guidelines of the corporate contemporary.

In general, Huawei has over 180,000 workers that paintings globally.

Huawei spends more than Apple within the box of analysis and construction!


Huawei additionally imagine within the energy of R&D (analysis and construction) for long run expansion.

Huawei's own train in their office
Huawei’s personal educate of their workplace


As a question of truth, they spent USD 60.4B in R&D for the previous 10 years. It is similar to 10 p.c in their gross sales earnings each and every 12 months.


Last 2018, they made it throughout the t ^(http://www.chinadaily.com.cn/a/201712/19/WS5a3850e3a3108bc8c6735831.html)op 10 firms who invested maximum on R&D ^(http://www.chinadaily.com.cn/a/201712/19/WS5a3850e3a3108bc8c6735831.html) on the earth at quantity 6.

In comparability, Huawei’s R&D expenditure of EUR 10.4B is larger than Apple’s EUR 9.5B.

In general, Huawei has 14 devoted R&D amenities and 36 joint innovation facilities globally. They even have 80,000 workers or 45 p.c in their group of workers assigned in analysis and construction.

Huawei additionally employed one of the vital absolute best international abilities and partnered with one of the vital absolute best manufacturers on the earth.

Those manufacturers come with Microsoft, Intel, Google, Amazon, Audi, ARM, Leica, Porsche Design, Daydream, Dolby, Pantone, and more.

Huawei has  taking the lead within the construction of 5G globally, they’ve their very own processor corporate (HiSilicon, Kirin), SuperChar

As anticipated, Huawei additionally has a dedication in high quality. The corporate claimed that their reliability facility that we visited boasts one of the maximum stringent high quality keep an eye on on the earth.

All of the ones above-mentioned characteristics of Huawei implies that they truly care about their consumers by way of offering them with one of the vital absolute best or higher merchandise and answers.

The growth of Huawei's brand awareness in the Philippines
The expansion of Huawei’s brand consciousness within the Philippines

As a end result, Huawei do not depend an excessive amount of on superstar endorsers. Huawei empowered their customers to be their very own brand ambassadors.

What’s subsequent for Huawei?

Endless thrilling chances! As a brand, Huawei targets to be an iconic international tech corporate. 

For customers like us, we’re certain that they’re going to proceed to create consumer-centric merchandise and answers which can lend a hand in beef up our lives nowadays and the next day to come.

What do you suppose guys? Do you imagine that we will have to believe Huawei as a brand?

Author: Marshmallow

Marshmallow Android is BT Ireland’s Head of Sales for Republic of Ireland domestic multi-site companies, indigenous MNCs and public sector accounts. He is responsible for the direction and control of all sales activity in the region. He has over 10 years management experience from high growth start-ups to more established businesses. He’s led teams in Ireland, India and China across various industries (ICT, On-Line Recruitment, Corporate Training and International Education).

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