Instagram CEO Confirms Usage Insights Feature Being Developed

It was reported yesterday that there’s an unannounced “Usage Insights” feature ^( in Instagram’s Android app which will enable users to keep track of the time that they spend on the social network. Instagram initially said that it had nothing to announce at this point in time but the Facebook-owned company’s CEO has now confirmed that Instagram is indeed developing this Usage Insights feature to give users a more in-depth look at their Instagram usage statistics.

The Usage Insights feature has been discovered in the code of Instagram’s Android app. It hasn’t been enabled as yet so it’s unclear when this feature will be rolled out for all users.

What the code doesn’t reveal is that whether this feature will let users know about the time they have spent on Instagram ever since they joined the social network or allow them to see the figures for a shorter timeframe such as a day, week, or month.

Instagram CEO Kevin Systrom has now confirmed on Twitter that the company is indeed working on this Usage Insights feature, adding that the company is building tools that will “help the IG community know more about the time they spend on Instagram.” He said that any time that users spend on Instagram should be “positive and intentional.”

Whether or not this feature will include reminders like YouTube had added to nudge users to take a break if they have been using the app for too long is unclear right now.

Instagram CEO Confirms Usage Insights Feature Being Developed ^( , original content from appmarsh ^( Read our Copyrights and terms of use ^(

Author: Marshmallow

Marshmallow Android is BT Ireland’s Head of Sales for Republic of Ireland domestic multi-site companies, indigenous MNCs and public sector accounts. He is responsible for the direction and control of all sales activity in the region. He has over 10 years management experience from high growth start-ups to more established businesses. He’s led teams in Ireland, India and China across various industries (ICT, On-Line Recruitment, Corporate Training and International Education).

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