Instagram Shopping in Stories Launches Globally, Explore Tab Gains Shopping Category

Today, Instagram announced that its “Shopping in Stories” feature has launched in 46 countries, including Canada.

Users will now be able to shop directly from Stories posts. Businesses will be able to add shopping stickers to their content, and any user viewing the story will be able to click on those stickers and learn more about the product or purchase it.

The company also announced that it will soon be introducing a dedicated shopping category within its Explore tab. From this tab, users will be able to see all shopping-related posts from brands they follow and other relevant brands.

Shopping in Stories was originally in beta for a select number of users, but it has rolled out globally today. The Explore tab capabilities will start showing up today, however, the company will continue rolling out this feature within the coming weeks.

Published by Marshmallow

Marshmallow Android is BT Ireland’s Head of Sales for Republic of Ireland domestic multi-site companies, indigenous MNCs and public sector accounts. He is responsible for the direction and control of all sales activity in the region. He has over 10 years management experience from high growth start-ups to more established businesses. He’s led teams in Ireland, India and China across various industries (ICT, On-Line Recruitment, Corporate Training and International Education).