Last fall, Telus flanker brand, the company’s daily roaming feature, allowing customers to use their existing Canadian plan while travelling abroad.
The price of Easy Roam was $7 per day in the U.S. and $10 per day internationally. But since the launch 10 months ago, Telus has increased prices, notifying customers via text message.
The price of Easy Roam for the USA has increased by $1 to $8 per day (14% jump), while the international option increases by $2 to $12 per day (20% jump).
Currently, rivals Fido and Virgin Mobile charge $7 per day for their equivalent roaming option in the USA and $12 per day internationally., .
In order to subscribe to Easy Roam, customers must opt-in by replying TRAVEL to the incoming text message when they reach their travel destination, as the service is not automatic.