Lackluster HomePod sales may force Apple to release a cheaper model

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In spite of overwhelmingly certain opinions, Apple’s HomePod doesn’t appear to be resonating with customers. Following up on a couple of stories claiming that HomePod gross sales had been lackluster, KGI Securities analyst Ming-Chi Kuo on Friday issued a brand new analysis word (by the use of appmarsh) echoing the perception that the HomePod, to be blunt, merely isn’t promoting neatly.

Whilst one of the vital previous and extra positive projections urged that HomePod gross sales for 2018 could be as prime as 10 million devices, Kuo anticipates that Apple, by the point 2018 attracts to a detailed, would possibly see HomePod gross sales fall someplace within the 2 million vary. Whilst it’s nonetheless some distance too early to name the HomePod a flop, Apple’s good speaker unquestionably hasn’t gotten off to a robust get started on the market.

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A part of the issue is that the HomePod is just a dear good speaker. Priced at $349, it’s considerably pricier than competing units from the likes of Google and Amazon. And regardless that the HomePod delivers exceptional sound high quality, it’s possibly conceivable that on a regular basis customers merely aren’t considering paying a top class for the HomePod after they to find the audio high quality on a tool just like the Amazon Echo to be ‘excellent sufficient.’

Moreover, it’s no secret that Siri’s functions at the HomePod aren’t even on the subject of matching what rival clever assistants can pull off. No longer best that, the model of Siri that ships with the HomePod is stunted relative to the Siri revel in at the iPhone.

Kuo’s word reads partially:

Alternatively, we word that for many customers international, Siri isn’t a must have serve as, and Apple has now not but transform a number one emblem within the AI voice assistant marketplace. We additionally word that HomePod has now not added toughen for brand spanking new languages within the tool since release, suggesting Apple is going through demanding situations in AI/voice assistant construction spanning the globe; this may cap the shipments momentum of HomePod.

In gentle of deficient gross sales, Kuo corroborates earlier reviews claiming that Apple is mulling over a extra inexpensive HomePod tool. Whilst main points stay hazy, earlier reviews have claimed that Apple later this yr would possibly unencumber a HomePod someplace within the $150 vary, a worth level that might immediately make the tool way more aggressive with rival merchandise. It stays unclear, regardless that, what a extra inexpensive HomePod fashion would carry to the desk relating to options. Both means, if Apple is excited about competing within the good speaker marketplace, it’s beginning to transform obvious that the corporate must do one thing to shake issues up lest it fall too some distance in the back of.

Author: Marshmallow

Marshmallow Android is BT Ireland’s Head of Sales for Republic of Ireland domestic multi-site companies, indigenous MNCs and public sector accounts. He is responsible for the direction and control of all sales activity in the region. He has over 10 years management experience from high growth start-ups to more established businesses. He’s led teams in Ireland, India and China across various industries (ICT, On-Line Recruitment, Corporate Training and International Education).

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