Oppo announces new product line called Reno

Just when you thought Oppo was done with the sub-brands and product lineups, the company managed to surprise us once more. Brian Shen, company Vice President, announced Reno – a new product line in the Oppo portfolio.

Shen posted the teaser on Weibo, and the top comment is by the company account, saying this is not a sub-brand but “a new product line”. We are yet to see what is Oppo planning to do, but our assumptions are leading to a gaming series, after another subsidiary of BBK Electronics announced the vivo IQOO.

Unlike the IQOO abomination, this product has a name that is easy to pronounce – Ree-noh (just like the city in the state of Nevada, United States). We are yet to see if Reno will follow the path of Realme which had one device launched under the Shenzhen mother brand, later separating into a different entity.

Source ^(https://www.weibo.com/6561912289/Hkod37eua) (in Chinese) | Via ^(https://sparrowsnews.com/2019/03/11/oppo-announces-new-series-reno-which-will-be-released-on-april-10th/)

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Author: Marshmallow

Marshmallow Android is BT Ireland’s Head of Sales for Republic of Ireland domestic multi-site companies, indigenous MNCs and public sector accounts. He is responsible for the direction and control of all sales activity in the region. He has over 10 years management experience from high growth start-ups to more established businesses. He’s led teams in Ireland, India and China across various industries (ICT, On-Line Recruitment, Corporate Training and International Education).