RCS messaging: Why I’m not hyped

Android Messages and Google Allo icons on a smartphone.

Opinion put up by way of
Scott Adam Gordon

We realized previous this week Google is taking on the roll-out of Rich Communication Services (RCS) on Android, launching trials this month. The messaging provider improve is headed to France and the U.Okay. first of all and can hit extra international locations prior to the top of 2020. Eventually, it’s set to reach in international markets.

Though the Global System for Mobile Communications Association (GSMA) has been creating RCS for a decade, you’re more likely to have heard it arise extra within the closing three years because the common profile was once outlined. Yet many of us nonetheless don’t absolutely perceive why it’s essential or how they’ll have the benefit of it.

I believe I do know why: for a lot of Android customers, it isn’t and so they gained’t.

A snappy RCS explainer

We have a complete evaluate of what RCS is in Rob Triggs’ explainer, however the gist is that it’s an improve to the SMS messaging same old arriving with a slew of recent options. These come with:

  • Up to 10MB symbol sharing
  • Group chats
  • Location sharing
  • Message learn receipts
  • Typing signs (appearing when somebody is typing a message)
  • Video calling

Once Google rolls it out, customers will be capable of ship RCS messages to different contacts with RCS strengthen by means of the default Android Messages app. It will probably be an opt-in provider all through the early trials in France and the U.Okay.

Why are other folks serious about it?

One of the primary causes RCS is inflicting a stir is as it brings Android’s messaging nearer to Apple’s iMessage. iPhone customers have loved this messaging provider for years and Android house owners haven’t had an immediate identical.

RCS is inflicting a stir is as it brings Android’s messaging nearer to Apple’s iMessage.

RCS could also be standardized, which means each and every Android telephone — as soon as it has rolled out utterly — will have the benefit of the similar messaging gadget, with out any one desiring to obtain an extra app.

For instance, you’ll’t these days ship a 10MB symbol report to a touch who doesn’t personal a messaging app which helps 10MB pictures. With RCS, sending this sort of report wouldn’t be an issue so long as that they had an Android telephone.

A WhatsApp app icon closeup on a smartphone.

Already the use of WhatsApp? You might not see a large receive advantages in RCS.

This sounds nice, what’s your drawback?

I agree, learn receipts, staff chats, and fine quality photograph sharing are all great messaging options. Brilliant options, in point of fact. That’s why I’ve been profiting from them for years with apps like Facebook Messenger, WhatsApp, and Telegram.

This is the crux of why I’m not hyped — RCS gives not anything vital an app I’ve used for years does not. It’s only a watered-down model of one of the ones loose apps with out end-to-end encryption. (End-to-end encryption might characteristic in RCS in the future however it gained’t be there at release.)

Editor’s Pick

You may argue RCS approach you’ll be freed from the shackles of the use of a third-party messaging app, however this isn’t a selected drawback in the event you already use one: it’s the adaptation between tapping this icon right here or tapping that icon there.

A screenshot of the WhatsApp and Android Messages icons on a smartphone.

Once RCS arrives, you’ll sit up for no end-to-end encryption on the faucet of a special icon.

Of route, the common nature of RCS approach you’ll have messaging app-like options with out your contacts desiring the similar app as you. Yet in the event you had badly sought after the ones options prior to, it’s good to have downloaded an appropriate messaging app years in the past just like the billions of WhatsApp and Facebook Messenger customers have.

Businesses already leveraging SMS and MMS to unsolicited mail you with commercials might simplest up their sport with RCS.

RCS may additionally open the doorways to much more undesirable commercials. Though there’s a possibility we can have the benefit of RCS-enriched appointment updates from our docs, or Amazon order knowledge, companies already leveraging SMS and MMS to unsolicited mail you with commercials might simplest up their sport.

Further, RCS gained’t receive advantages areas with out constant get admission to to Wi-Fi or 3G/4G information as you may be expecting — its complex options nonetheless depend on an web connection.

It’s nice

I don’t need to rag on RCS only for the sake of it. It’s nice, it’s development; it’s going to attraction to those who refuse to make use of the rest owned by way of Facebook or whose contacts refuse to select up another messaging app only for them.

All I’m pronouncing is: in the event you already sought after the options RCS gives, you’re most probably the use of a messaging app by way of now. And if you’re, RCS strengthen isn’t going to be a large deal for you. In reality, it’s possible you’ll not even understand it’s there in any respect.

Disagree? I’ll stick round for a bit of within the feedback, let me know the place you stand.

Published by Marshmallow

Marshmallow Android is BT Ireland’s Head of Sales for Republic of Ireland domestic multi-site companies, indigenous MNCs and public sector accounts. He is responsible for the direction and control of all sales activity in the region. He has over 10 years management experience from high growth start-ups to more established businesses. He’s led teams in Ireland, India and China across various industries (ICT, On-Line Recruitment, Corporate Training and International Education).