Report: This country’s carriers charge most for 1GB of mobile data

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  • Canadian cellular networks make the most revenue per gigabyte of data, according to a recent report.
  • Consumers in Canada also lag behind when it comes to volume of mobile data used.
  • Canada’s networks make more than 35 times more revenue per gigabyte of data than Indian carriers.

Canadian carriers such as Rogers and Bell lead the way when it comes to making revenue per gigabyte of mobile data ^(https://www.appmarsh.com/google-launches-datally-app-manage-save-mobile-data-818940/), according to a new report. As a result, the country’s citizens consume far less mobile data than other surveyed nations.

The report by telecoms website Tefficient ^(https://tefficient.com/wp-content/uploads/2018/07/tefficient-industry-analysis-1-2018-mobile-data-usage-and-revenue-FY-2018-per-country-10-July-2018.pdf) (h/t: Huffington Post ^(https://www.huffingtonpost.ca/2018/07/11/canadian-telecoms-tefficient-report_a_23479736/)) covered 36 countries around the world for 2018. It shows that Canadians only use an average of 1.3GB of mobile data per month. Only the Czech Republic, Germany, Belgium, the Netherlands, Greece, and Portugal lagged behind with lower data usage.

The report adds that Canada has the highest total revenue per gigabyte of all surveyed countries (well over the 20 euro average revenue per user line seen below). In other words, Canadians are being charged an obscene amount of cash for a pittance of data, forcing them to closely monitor their data usage if they don’t want bill shock.

A sharp contrast to India

A breakdown of mobile data pricing in a Tefficient report. Tefficient ^(https://tefficient.com/wp-content/uploads/2018/07/tefficient-industry-analysis-1-2018-mobile-data-usage-and-revenue-FY-2018-per-country-10-July-2018.pdf)

To put it in perspective, Canadian carriers are making over 35 times more than Indian carriers for the same amount of data used.

Speaking of, India has the lowest total revenue per gigabyte of mobile data consumed, according to the report. India also leads the way for mobile data usage growth, recording more than 300 percent growth in 2018 compared to 2018. By comparison, Canada recorded a measly six percent increase in mobile data usage.

Tefficient attributed India’s strong growth to the Jio network and its unlimited offerings. However, it also pointed to existing operators driving growth in the market.

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Meanwhile, the U.S. is somewhere in between India and Canada, sitting above the 20 euro average revenue per user mark, but delivering larger data allowances than Canada. In 2018, Canada also saw the country receive a few unlimited data offerings, but this didn’t bring a massive spike in data usage. Tefficient suggests that bandwidth limitations of these unlimited plans are to blame, such as video quality being throttled by carriers.

It’s not the first time that Canada has been called out for high data fees: Tefficient’s 2018 report (PDF ^(http://media.tefficient.com/2018/12/tefficient-industry-analysis-5-2018-mobile-data-usage-and-pricing-1H-2018-ver-2.pdf)) called it one of the most expensive countries for mobile data too.

What are you paying for 1GB of mobile data in your country? Let us know in the comments section below!

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Author: Marshmallow

Marshmallow Android is BT Ireland’s Head of Sales for Republic of Ireland domestic multi-site companies, indigenous MNCs and public sector accounts. He is responsible for the direction and control of all sales activity in the region. He has over 10 years management experience from high growth start-ups to more established businesses. He’s led teams in Ireland, India and China across various industries (ICT, On-Line Recruitment, Corporate Training and International Education).

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