When Nintendo first announced it would enter the mobile market, I thought it was going to do things differently. I thought the presence of arguably the greatest game developer ever would shake up the market and put an end to the dominance of those free-to-play gacha whale hunters I see advertising themselves during football games. For its first four apps, the company actually did do things differently, merging its old school game design philosophy with the demands of the mobile marketplace.
Turns out, that’s not really what the audience are in the market for. One of its games shut down already and two of the three others are struggling to make an amount of money Nintendo deems acceptable. They aren’t bad, but it’s clear the company’s approach isn’t exactly meshing with the demands of the marketplace. With Dragalia Lost, Nintendo is done doing things differently, choosing now to simply fall in line with the rest of the industry.