Samsung has no reason to launch the Galaxy S10 at CES 2019


The electronics massive is aware of higher than to push up its flagship timeline through two months.

Another 12 months, some other spherical of rumors and speak about Samsung pushing up the launch period of time of the subsequent Galaxy S telephone. Some commentators are satisfied that Samsung will sing their own praises the Galaxy S10 ^( at CES 2019, working January 8-11, which might come just about two months previous than the Galaxy S9 ^( launch this 12 months. Not handiest do I no longer be expecting this to occur, however I additionally see no proof of why Samsung would believe it.


Sales of the Galaxy S9 and S9+ ^( won’t had been as robust as some had anticipated, however they are nonetheless huge — estimates of gross sales over 30 million devices for the 12 months are nonetheless massive, and Samsung’s general earnings are nonetheless expanding on a year-over-year foundation. Looking at the easy financials of it, Samsung has no actual incentive to boost up its timeline to launch a successor any previous than same old. The Galaxy Note 9 ^(, coming in early August, may even supply a bump to gross sales as the corporate heads into the vacation quarter.

To be honest to the inaccurate analysts, the Galaxy S10 can be at CES 2019 — it simply would possibly not be there publicly. Big business presentations be offering a superb opportunity for firms to take non-public conferences about present and long run merchandise, and the discussions between Samsung and more than a few companions are no exception right here. Being that the Galaxy S10 is most likely to launch close to the finish of February or early March, the telephone(s) could have been considerably finalized and in manufacturing through early January — best timing to meet with carriers, accent makers and the like (below stipulations of anonymity, after all) to see the new tool or at least speak about its features.

Samsung Galaxy Note 9 rumors: Release date, specifications, worth, and contours! ^(

As a ways as public bulletins move, CES ^( is the form of display that fits the announcement of the drawing close Galaxy X. Current rumor has it ^( that CES will probably be the degree for Samsung to sing their own praises the new Galaxy X telephone ^(, at least in some capability. While I am nonetheless quite skeptical that Samsung would announce such an enchanting and dramatically futuristic tool forward of the launch of the mainstream Galaxy S10, this display makes way more sense for a Galaxy X sort tool than a Galaxy S10.

CES is not just too early, however it is the totally flawed instance for a mainstream telephone launch.

CES is extra about appearing off new and engaging era, speaking about general corporate technique and appearing the long run of businesses quite than simply the provide. It’s the form of display the place we see prototypes and engineering samples proven off, no longer full-fledged mass-market merchandise. CES is basically well-known for generating amazing-looking merchandise that by no means make it to marketplace. Why lump your ready-to-sell Galaxy S10 in with hundreds of businesses all launching loopy merchandise throughout the whole electronics trade? Samsung is a corporation that is large enough to command its personal house, it is personal time and the complete consideration of a giant portion of the media and public when it launches a telephone.

The Galaxy S10 itself could also be thrilling and sudden in some ways, however when it launches is totally predictable — glance previous CES, and watch the late-February period of time.

Samsung Galaxy S9 and S9+ ^(

  • Galaxy S9 and S9+: Everything you want to know! ^(
  • Galaxy S9 evaluate: A really perfect telephone for the lots ^(
  • Complete Galaxy S9 and S9+ specifications ^(
  • Galaxy S9 vs. Galaxy S8: Should you improve? ^(
  • Join our Galaxy S9 boards ^(

Verizon ^(
AT&T ^(
T-Mobile ^(
Sprint ^(

Author: Marshmallow

Marshmallow Android is BT Ireland’s Head of Sales for Republic of Ireland domestic multi-site companies, indigenous MNCs and public sector accounts. He is responsible for the direction and control of all sales activity in the region. He has over 10 years management experience from high growth start-ups to more established businesses. He’s led teams in Ireland, India and China across various industries (ICT, On-Line Recruitment, Corporate Training and International Education).

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