TAG Heuer smartwatch production to be increased due to high demand

Swiss watchmaker TAG Heuer announced that it will be increasing the production of its TAG Heuer Connected smartwatch, in order to meet the anticipated (heavy) demand.

tag heuer connected

Swiss watchmaker TAG Heuer ^(http://www.appmarsh.com/tag/tag-heuer/) announced that it will be increasing the production of its TAG Heuer Connected smartwatch ^(http://www.appmarsh.com/tag/tag-heuer-connected/), in order to meet the anticipated (heavy) demand. Despite carrying a luxurious $1,500 price tag, making it the most expensive Android Wear based smartwatch ^(http://www.appmarsh.com/tag/smartwatches/), retailers and subsidiaries have collectively received requests for over 100,000 watches.

The Swiss company’s first smartwatch is modelled after the classic Carrera model, and was initially being referred to as the Carrera Wearable 01 ^(http://www.appmarsh.com/carrera-wearable-01-tag-heuer-first-android-wear-device-613083/). The device is powered by an Intel ^(http://www.appmarsh.com/tag/intel/) processor, which for the first time, is seen powering a device from Google’s Android Wear ^(http://www.appmarsh.com/tag/android-wear/) platform.


Bloomberg reports that TAG Heuer has upped the production of the Connected watch from 1,200 to 2,000 units a week. Furthermore, the report says that online sale of the smartwatch might be suspended until May or June since the company prioritises retail stores above e-commerce portals. This will also ensure that physical stores have enough stock of the Tag Heuer Connected so as to be able to meet the anticipated demand.

CEO Jean-Claude Biver, other than confirming the increase in production due to anticipated demand, also confirmed that the TAG Heuer Connected collection will expand to offer different watches in a variety of styles and made using various materials. However, Biver did add that new members in the collection are scheduled to arrive only by late 2018, at best, or early 2018.

TAG Heuer launched the $1,500 Connected watch in early November. For more details, check out our previous coverage here ^(http://www.appmarsh.com/tag-heuer-unveils-its-first-android-wear-device-654554/).

Author: Marshmallow

Marshmallow Android is BT Ireland’s Head of Sales for Republic of Ireland domestic multi-site companies, indigenous MNCs and public sector accounts. He is responsible for the direction and control of all sales activity in the region. He has over 10 years management experience from high growth start-ups to more established businesses. He’s led teams in Ireland, India and China across various industries (ICT, On-Line Recruitment, Corporate Training and International Education).