Counterpoint: Pixel 3 and OnePlus 6T adopters came over from Samsung

Here’s an interesting stat – among Google Pixel 3 and OnePlus 6T buyers in Q4 of 2018 in the US, the most were former Samsung owners. Less than 20% were iPhone users.

Now let’s clarify a bit. According to Counterpoint Research data, some 51% of Pixel 3 buyers in the States were owners of a Galaxy smartphone, however 31% of them owned a three year old Galaxy S7 ^(https://www.appmarsh.com/samsung_galaxy_s7-7821.php). While 37% of OnePlus 6T buyers came from a Samsung phone, many of them used either a Samsung J2 Prime or the aforementioned Galaxy S7.

Also worth noting is that 80% of the Pixel 3’s sales came from owners of Android devices and that might be seen as a disappointment for a phone aimed at converting iOS users.

While not exactly leaders in the US market, it’s important to note that the Google Pixel 3 accounted for 7.3% of all Verizon sales during the final quarter of 2018 while the OnePlus 6T captured 2.4% of T-Mobile’s total sales.

However discounts on Samsung and Apple smartphones have lead to a slow Q1 of 2019 for the OnePlus 6T.

Source ^(https://www.counterpointresearch.com/google-pixel-3-oneplus-6t-sales-driven-previous-samsung-owners-q4-2018/)

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