Amazon Reportedly Readying High-Fidelity Music Streaming Service for End of 2019

Amazon ^(https://www.appmarsh.ca/news/amazon-alexa-recordings/) might be getting into the high-fidelity realm of music streaming.

According to Music Business Worldwide ^(https://www.musicbusinessworldwide.com/amazon-is-readying-a-hi-def-music-streaming-service/), who has allegedly heard “whispers” from several music industry sources, Amazon is reportedly in talks to license and offer a new premium music subscription service by the end of 2019 with high-fidelity music.

MBW says that Amazon is “currently in discussion with various large music rights-holders regarding the upcoming launch of a high fidelity music streaming platform” and claims that “at least one major record company” is already on board.

Rumored to launch by the end of 2019, the service would offer a superior bitrate than many rivals. “It’s a better bit rate, better than CD quality,” said one source. “Amazon is working on it as we speak: they’re currently scoping out how much catalog they can get from everyone and how they’ll ingest it.”

While already competing with market leader Spotify ^(https://www.appmarsh.ca/news/spotify-premium-duo/) and Apple Music ^(https://www.appmarsh.ca/news/rami-malek/), the latter now the market leader in the United States, Amazon’s new hi-fi service would compete more directly with Tidal and Deezer — the only music streaming services out there to offer high-fidelity music to subscribers.

According to the source, the intention appears to be to offer music at better-than-CD-quality, which means the service leapfrogs Spotify and Apple Music’s limited bitrate offerings. So, while TIDAL and Deezer offer these Hi-Fi quality tiers at $19.99 USD per month, Amazon is reportedly looking to sweep into the market with a $15 monthly fee.

A senior US-based music industry source said: “Think about it: Amazon ^(https://www.appmarsh.ca/news/amazon-echo-link-echo-amp-canada/) will have every tier of recorded music covered, from free streaming through to limited catalog via Prime, a full ‘Spotify rival’ in Music Unlimited and a high definition service – in addition to vinyl, CD, merch and more. We haven’t seen anything near what they’re capable of in music yet.”