In pursuit of its goal to help people quickly with Search, Google today introduced a subtle yet important design change for results on mobile devices. It has continued to tweak the Search experience over the years as the amount and format of information on the internet has changed drastically over the past few years.
As part of its ongoing efforts to provde a modern experience for Search users, it has unveiled a new visual refresh of the mobile search results page today. The idea is to better guide users to the information that they’re searching for.
The new design change puts a website’s branding front and center. Search results would previously list the links below the page titles. The links would always be in green and there was no way for them to reflect a website’s branding save for the actual domain name.
Google has switched the titles and links around. The page titles in mobile search will now be listed below the link to a search result. It will better reflect the website’s branding as the name of that website and its icon will appear at the top of the results card.
This will help users easily scan the page of results and click through to results from website brands that they’re familiar with or are the ones that they were particularly looking for. This redesign is rolling out to mobile first and will go live for everyone over the next few days.
In this day and age of social media, many of us have become obsessed with the number of likes a post gets, the number of subscribers we have ^(https://www.appmarsh.com/2018/12/printers-hacked-worldwide-pewdiepie/), and so on. We’re not sure if this obsession is healthy, and as such, companies such as Instagram have tested out some ways to manage it, such as hiding the “Like” counter ^(https://www.appmarsh.com/2019/04/instagram-hide-like-count/).
Now it looks like Google could be doing something similar with YouTube. The company has announced that they will be making some changes to how YouTube displays it subscriber count, where those who have over 1,000 subscribers will now see rounded figures instead of exact numbers.
According to Google, “So what exactly will this look like? For channels with fewer than 1,000 subscribers, the exact (non-abbreviated) subscriber count will still be shown. Once your channel passes the 1000 subscriber milestone, we will begin to abbreviate your public subscriber numbers on a sliding scale.”
Google claims that this is done to create “consistency”. They also state that these changes will not be coming into effect immediately and that it will only arrive in August 2019. We’re not sure how big of an impact this will have on creators, but we imagine that some might not be too thrilled with the ambiguity and would rather have specific figures.