Stubs A-List is AMC’s MoviePass competitor and it has seen considerable growth in recent months. It was launched in June and now has more than 500,000 members. Those members will have to pay a bit more for the service as AMC has confirmed that it’s going to raise the price of a Stubs A-List subscription next year.
AMC says that it has to increase prices due to strong demand in markets like New York and California. The price hike will offset the usage rates of subscribers which are higher than the company had expected. The increase will vary by states.
Some will see a $4 increase which will bump up the subscription price to $23.95 per month. Others will see a $2 increase to $21.95 monthly. The $4 increase applies to California, Connecticut, Massachusetts, New Jersey, and New York. Subscribers in Colorado, Delaware, Florida, Georgia, Illinois, Maryland, Minnesota, Pennsylvania, Virginia, and Washington in addition to the District of Columbia will have to pay $2 extra.
The new pricing will go in effect on January 9th, 2019. AMC has also said that it will now offer this service permanently as opposed to in the test phase which it had been running since June. It will also expand the benefits that members get as part of their subscription. They will include additional reserved seating, lowering the minimum age for members from 18 to 16, and the ability to order food and drink ahead of time through the app. It will add more benefits in the future.