MoviePass has a problem, and it’s not just the widening gap between income and overhead. Sure, that alone makes them high on everyone’s “How Are Those Guys Still In Business” list, and with a rightful cause. In 2018 the average movie ticket in the United States cost $8.97, which falls right in between MoviePass’ current (as of publication) offers of $7.95 and $9.95 monthly subscription options.
The former offering a limit of 3 movies a month and the latter a movie a day. MoviePass was hoping to follow the golden path paved by gym memberships, where people sign up only to then steadily fade out like a dying star while being too lazy to cancel the membership. The problem, of course, is that it’s a lot easier and more fun to go to a movie than it is to lift things up and put them down. Who would’ve thought?