Mysterious Jony Ive-Designed Rainbow Stage in Apple Park for May 17 Steve Jobs Tribute

Drone videographer Duncan Sinfield uploaded his latest footage of Apple Park Wednesday. Most noticeable is a new rainbow stage right in the heart of the company headquarters.

Now, according to a new report ^(https://www.cultofmac.com/624572/apple-stage-rainbow/) from Cult of Mac — who got ahold of an article from the company’s internal website AppleWeb — the arch, which includes all the rainbow colors of the original Mac logo, will serve as the center of a May 17 employee event to celebrate the formal opening of the Apple Park headquarters and for a tribute to late Apple co-founder Steve Jobs ^(https://www.appmarsh.ca/news/apple-us-manufacturing/), who thought up the main “spaceship” headquarters building on the campus.

According to the report, the rainbow stage is the culmination of months of cooperation between groups at Apple ^(https://www.appmarsh.ca/news/2019-iphone-case-renders/), live event and concert rigging specialist TAIT and engineering firm Stageco. It’s reportedly built from 30 unique machined components making it easy to build and take down, but there are 25,000 parts in all including the structure itself and the metal skeleton underneath.

The multicolored arches of the stage have been reportedly designed by Apple design chief Jony Ive ^(https://www.appmarsh.ca/news/apple-design-team/) and his design team to “create a stage that would become immediately recognizable as the Apple Stage,” with the rainbow colors chosen because it’s “been part of [Apple’s] identify for many years.”

Mr. Ive confirmed that his team collaborated with architects Foster and Partners and designers Gainsbury and Whiting on the project. “The rainbow’s presence and optimism is keenly felt in many places and at the end of the day — it’s hard to find somebody that doesn’t love a rainbow,” he said.

“There is the resonance with the rainbow logo that’s been part of our identity for many years,” Ive explained. “The rainbow is also a positive and joyful expression of some of our inclusion values and I think that one of the primary reasons the idea resonated so immediately and so profoundly with us was the form — the connection from an aesthetic design point of view. A semi-circle relates so beautifully and naturally to the form of the ring.”

Ive designed the stage not only to be appreciated from the front, but as a three-dimensional object rather than a flat surface, allowing people to appreciate it from all angles.

“My space in Apple Park ^(https://www.appmarsh.ca/news/tim-cook-apple-park-sliding-doors/) is on the external part of the perimeter,” Ive said. “But I can see the rainbow reflected in the ceiling all the way through to where I sit. That truly wasn’t planned but one of those lucky accidents. We had planned the way in which the colors interplay between the discrete bands of the rainbow throughout the day making it more vital and fluid. There are some wonderful but subtle combinations and reflections.”

At the moment, it seems like the stage will be removed following the May 17 celebration, but, considering the substantial effort and time that went into its creation, is highly likely to make a reappearance at future events.

Mysterious Apple Park Arch is for a May 17 Event Celebrating Steve Jobs and Formal Apple Park Opening

A curious stage with a rainbow-colored arch was spotted yesterday in drone footage ^(https://www.appmarsh.com/2019/05/08/apple-park-drone-video-2019/) we shared of the Apple Park ^(https://www.appmarsh.com/roundup/apple-park/) campus, leading to speculation about what it might be for.

As it turns out, the arch, which is in the rainbow colors of the original Mac logo, is for an upcoming May 17 employee event that will celebrate the formal opening of Apple Park and serve as a tribute to Steve Jobs, who conceptualized the spaceship-like design of the main building on the campus prior to his death.


Details on the event and an interview with Apple design chief Jony Ive were shared by Cult of Mac ^(https://www.cultofmac.com/624572/apple-stage-rainbow) after the site obtained a copy of internal information about the project that was originally shared with Apple employees.

Jony Ive’s design team created the multicolored arch in partnership with a custom concert staging company, and conceptualizing the design took months of work. It’s made from 30 unique machined components that make it easy to build up and take down for special events, but there are 25,000 parts in all including the structure itself and the metal skeleton underneath.



According to Ive, the overall goal was to “create a stage that would become immediately recognizable as the Apple Stage.” The rainbow color was chosen because it’s “been part of [Apple’s] identify for many years.”

Ive also said that the rainbow’s presence is “keenly felt in many places” and that at the end of the day, it’s “hard to find somebody that doesn’t love a rainbow.”

There is the resonance with the rainbow logo that’s been part of our identity for many years. The rainbow is also a positive and joyful expression of some of our inclusion values and I think that one of the primary reasons the idea resonated so immediately and so profoundly with us was the form — the connection from an aesthetic design point of view. A semi-circle relates so beautifully and naturally to the form of the ring.

The arch was created to be a three-dimensional object able to be “appreciated in the round” rather than just the front.

If you look at a plan view of Apple Park, the rainbow occupies an almost insignificant area. But it has a relevance and impact that is disproportionate to the area it occupies.

My space in Apple Park is on the external part of the perimeter. But I can see the rainbow reflected in the ceiling all the way through to where I sit. That truly wasn’t planned but one of those lucky accidents.

We had planned the way in which the colors interplay between the discrete bands of the rainbow throughout the day making it more vital and fluid. There are some wonderful but subtle combinations and reflections.

It sounds like the rainbow arch won’t be a permanent fixture at the campus, but will be able to be removed and put back up for various events hosted at Apple Park.

There are no details on Apple’s May 17 event for employees, but appmarsh was told that there will be a big name artist performing at the event. Apple’s Apple Park Visitor’s Center will be closed on May 17 due to the event.

Tag: Apple Park ^(https://www.appmarsh.com/roundup/apple-park/)

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