Popular meditation app Calm is narrated by local Torontonian Tamara Levitt, the corporate’s head of content material, who has been finding out quite a lot of mindfulness practices for greater than 25 years.
Levitt has been Calm’s “head of mindfulness content material” since November 2018, and in addition holds an fairness place within the corporate, reads a new record from The Globe and Mail. She data her periods for Calm at her Toronto studio on Queen Street West.
In 2018, Levitt reached out to Calm’s co-founders, Alex Tew (who made his first US$1-million as a 21-year-old scholar with a fundraising website referred to as Million Dollar Home Page) and Michael Acton Smith (author of on-line kids’s sport Moshi Monsters). “I felt I wanted a transformation,” Ms. Levitt remembers. “I sought after steadiness and to be operating with folks on one thing that I felt keen about.”
After reviewing her merchandise and concepts, Calm’s founder in an instant introduced her on board. “It used to be in an instant transparent she used to be the easiest individual,” Tew says. “She is extremely proficient, no longer simply as a trainer of mindfulness, but additionally as a creator, entrepreneur and all-round superb human being. She been completely very important to the luck and enlargement of Calm.”
Calm’s core product is The Daily Calm, a 10-minute guided meditation at the app led by Levitt, who has been finding out quite a lot of mindfulness practices for greater than 25 years. Each day’s meditation emphasizes a distinct side of mindfulness. After a lot debate, Acton-Smith, Tew, and Levitt agreed the meditations must most effective be to be had for that day after which disappear.
Since launching in 2018, Calm has observed a meteoric upward push in each person enlargement and income. In its first 12 months, the app netted about $100,000 USD. By 2018, income ballooned to $2 million USD, in large part because of the hiring of Levitt.
In the wake of the 2018 election, political turmoil and unrest lifted this determine to $7 million USD, and an sudden crowning as Apple’s 2018 App of the Year has since positioned estimated income at round $37 million. Insight Venture Partners offers the corporate a valuation of $250 million USD.