Adidas and Twitter have formed a partnership to launch a new series. It will be live streaming high school football games on the microblogging network. The series will be called Friday Night Stripes and viewers will be able to tune into the high school football games that take place across the United States. The show is going to broadcast Friday night games throughout the regular season from September 7th till November 9th.
It’s the first-ever live streaming series of high school football games on Twitter. The series will feature nationally ranked teams from across the United States including California, Georgia, Florida, and Nevada. It’s going to be an 8-game series.
“We’re excited to be the first brand to live stream high school football games on Twitter and revolutionize the way fans can experience the game,” said Kelly Olmstead, VP of Brand Activation for Adidas.
ESPN’s play-by-play announcer Courtney Lyle will be announcing these games with analysis provided by Super Bowl XLV Champion A.J. Hawk of the Green Bay Packers. Special guests will make appearances on the live stream throughout the season and will join the play calling throughout the series of games. The guests will include Football NFL athletes, entertainment partners, and influencers.
Twitter’s logged-in and logged-out audience will be able to view live coverage for each game via @adidasFballUS on computers, smartphones, and tablets.