In keeping with a document from^( , TransLink introduced a brand new marketing campaign on Friday with an important message to their shoppers.
The corporate is urging all transit riders to faucet their Compass Card without delay, no longer their complete pockets, when paying a transit fare. The training marketing campaign is designed to pave approach for the advent of a brand new fee possibility for riders that use buses, SkyTrain, SeaBus and the West Coast Categorical.
Later this spring, shoppers will be capable of faucet a bank card or cellular pockets at the terminal to pay for his or her fare. In a observation, TransLink spokeswoman Aliya Mohamed mentioned:
“It’s a chip reader so whichever card is detected first would be the one this is learn. You wish to have to be sure that the cardboard that you just intend to rate is the one that will get charged.”
TransLink is advertising and marketing the brand new function in opposition to vacationers and citizens that won’t have a Compass Card. On the other hand, the function shall be to be had to everybody who takes any one of the transit choices indexed above.
The corporate is explicitly asking riders to not faucet their pockets, as tapping a pockets or telephone case with a couple of playing cards in it will result in the flawed card being charged.
TransLink says that the era to make this occur is already embedded into the tap-to-pay transit device. The function merely must be activated in order that shoppers can use it.