The Apple Store turns 17: this is how Steve Jobs changed the way of relating to users

It was the year 2001 when Steve Jobs presented his idea of ​​a store to the world. He presented the first Apple Store from the inside, showing it to everyone. Steve had prepared everything by inviting a group of journalists to see the store, located in the Tysons Corner Center in Virginia. Four days later, on May 19, 2001, the first two stores were opened to the public . Tyson’s and another one in Glendale, California.

    “This is our store”

At that time the stores were not like now, as we read in Apple Insider . We did not have the typical tables are the products, that would come later. These first two Apple Store were almost an instant success . They received more than 7,500 people during their first weekend. The Apple have played a key role in the launch of new devices contributing to Apple being what it is now, as in its time was achieved by the launch of the iMac, 20 years ago . They have helped drive Apple’s own growth.

Before the Apple Store

Before 2001, in the 90s, Apple computers were sold in certain chains authorized by Apple . There was not a correct support with the client, at least as Apple understands it.

In 1997, after Steve’s return to the company, Apple migrates its concept to the well-known “store within store” thanks to a partnership with CompUSA. One of the most important electronic chains in the United States.

This is the model that Apple still has to sell its products in third-party stores. Always well differentiated from the rest in a table very similar to the one we would find in the Apple Store .
The first stores

On May 15, 2001 Steve Jobs presented his first Apple Store, which would open on 19 along with the one in California. But he also announced that in the same year they would open a total of 25 stores in the country.

The main players in these stores were computers, iMacs and iBooks . At that time Apple was a computer company, the iPod would arrive a few months later. In addition to computers, music, movies, software and digital cameras from other companies were also sold.

Two important elements that continue to this day, an area for children and the Genius Bar, were introduced . That place in which to find support for Apple devices, although sometimes suppose to wait for a large queue .

Big success

Apple’s tienas were almost instantaneously successful. The first weekend, stores in Virginia and California sold a total of $ 599,000 in Apple products . They even got to have 500 people queuing, as it happens now . This success has continued during these 17 years.

The first Flagship Store, that is, the first iconic store in a special place outside a shopping mall, opened in San Francisco in 2003. That same year it also opened Apple’s first international store in Tokyo, Japan .

The number of Apple Store has not stopped growing, the store number 500 was opened at the end of the year in Korea. But Apple does not forget its beginnings, and stores number one and number two Glendale and Tyson are still open and are a place of regular pilgrimage.

What do you think of the Apple Store? Do you like them as much as we do? 

Author: Marshmallow

Marshmallow Android is BT Ireland’s Head of Sales for Republic of Ireland domestic multi-site companies, indigenous MNCs and public sector accounts. He is responsible for the direction and control of all sales activity in the region. He has over 10 years management experience from high growth start-ups to more established businesses. He’s led teams in Ireland, India and China across various industries (ICT, On-Line Recruitment, Corporate Training and International Education).

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