The story of how we created a DIY Christmas app

The story of how we created a DIY Christmas app
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  <div>Final yr, we determined to hope our GoodBarbers a <strong class='StrictlyAutoTagBold'>Merry Christmas</strong> in one of the best ways we may suppose of, with a stunning app. 365 days later, <span>we sought after to let you know the story of how our <a href="http://blog.appmarsh.com/A-Do-It-Yourself-Christmas-by-GoodBarber_a718.html">Do It Your self Christmas app</a> got here to lifestyles one stunning December morning. </span></div>  
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  <div><span>We knew we may depend on a tough platform to have our app up and working, and figuring out how our product operates used to be clearly a massive plus. For example, we already had our developer accounts arrange, the submission procedure used to be acquainted to us, we may depend on a proficient workforce of designers to create a great atmosphere for the person revel in, and so forth.</span> <br><br>  On the other hand, we are a DIY app builder, now not DIY bloggers. So, the problem resided in one thing which put us on the very same point as our shoppers: arising with content material. By no means one to show down a problem, we additionally felt it used to be the very best alternative to position ourselves in our shoppers’ sneakers and follow what we hold forth, which is: <br><br>  At all times supply related content material, to affects customers, whether or not it is to transform, entertain,  tell or another function. And in case your app is a seasonal app or an tournament comparable app, content material is all of the extra an important, to increase the app lifestyles cycle and preserving customers from <a href="http://blog.appmarsh.com/4-reasons-apps-get-deleted-and-how-to-avoid-them_a670.html">deleting it</a>.</div>  
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 <br><div><b>Disregard Ecards, ship your season's greetings with a stunning app!</b></div>
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  <div>  <div>Since our <a class="StrictlyAutoTagAnchor" href="http://www.appmarsh.com/tag/diy/" title="View all articles about DIY here">DIY</a> Christmas app used to be in the beginning a gesture to hope our shoppers <a href="http://blog.appmarsh.com/A-GoodBarber-Christmas-GBXmas_a710.html">a Merry Christmas</a>, we in reality sought after it to put across true Christmas spirit, like a vacation card however with the threshold and contours of a local app. It used to be now not supposed as a gross sales orientated operation, it simply meant to make our <a href="http://blog.appmarsh.com/A-Club-Card-for-your-most-loyal-customers-new-Add-On_a758.html">maximum unswerving shoppers</a> smile. If it ended up spreading the phrase about our app builder in a herbal manner, it used to be the (frosted) cherry on most sensible! </div>    <div> </div>    <div>Our pondering used to be, why now not let the app discuss for itself available for purchase? As a corporate, what speaks higher about our product than the apps we make? <br>   </div>    <div>With content material being our quantity one precedence, and because DIY is what we stand for as a emblem, we could not perhaps create the content material externally. Plus, doing it in-house gave us a likelihood to supervise the app introduction procedure from the bottom up, from developing the content material to feeding it to our app builder and selling it, due to the equipment supplied by means of our platform and past!</div>  </div>  
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 <br><div><b>Our DIY Christmas app arrange</b></div>
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  <img src="http://blog.appmarsh.com/photo/art/default/10748287-17828752.jpg?v=1482144073" alt="The story of how we created a DIY Christmas app" title="The story of how we created a DIY Christmas app"></div>
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  <ul><li>a Grid menu</li>      <li>3 mCMS Articles sections</li>   <li>a multi-level menu with 5 <a href="http://blog.appmarsh.com/Our-mCMS-photos-section-a-unique-tool_a722.html">mCMS Pictures</a> (for the candies)</li>     <li>a customized HTML segment, to embed a 8tracks playlist</li>     <li>a Click on to segment for our Instagram </li>  </ul><div>Fonts used:  Cabin caricature, Dancing Script <br>   </div>  
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  <div>Navigate the app by yourself instrument, on iOS and Android:</div>    <div><a href="https://itunes.apple.com/us/app/do-it-yourself-christmas-by/id1060518966?mt=8" target="_blank"><img alt="" src="http://blog.appmarsh.com/docs/img/button_appstore.jpg"></a>  <a href="https://play.google.com/store/apps/details?id=com.goodbarber.goodbarberxmas" target="_blank"><img alt="" src="http://blog.appmarsh.com/docs/img/button_googleplay.jpg"></a> </div>  
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 <br><div><b>How lengthy did it take? What number of people had been keen on making the app a truth? </b></div>
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  <div>The app’s objective used to be by no means to offer an in depth listing, we aren’t Martha Stewart, however fairly to package deal one thing one could be satisfied to open, within the spirit of a guide one would pleasantly in finding underneath the Christmas tree, with choices to entertain friends and family, a combine of recipes and DIYs ;) Sort of without equal Christmas hostess app, together with ultimate minute <a href="http://blog.appmarsh.com/Christmas-presents-for-geeks-GBXmas_a716.html">reward concepts</a>.  <br><br>  Since I’m in rate of developing content material for GoodBarber and I’m a little of a Christmas freak, I took over the content material introduction procedure. From capturing the movies to modifying them, all the introduction procedure (which concerned baking, tasting, crafting, adorning) took roughly a week. I shot the movies with a tripod in order that it used to be in reality a one girl process. What helped used to be <a href="http://blog.appmarsh.com/Apps-for-Beginners-our-How-to-Define-Your-Concept-Ebook_a766.html">having a transparent imaginative and prescient</a> of the texture I sought after for the app, one thing selfmade, approachable and but swish. I additionally determined to stay the quantity of recipes affordable! Christmas time is a busy time of yr, no use for an amazing quantity of recipes that no one would have the time to bake. Plus then, I might have needed to create a calorie counting app ;)  <br><br>  Feeding the app content material, from the again place of business, used to be the very best phase. I labored along Marie-Julie, our graphic clothier who finished the design inside a week or so, on most sensible of designing the candies we sought after to supply throughout the app. Now, that is a just right instance of a little trick we used to stay the app alive. We designed a set of wallpapers, for various units and display screen sizes, and shared them one at time, sending out a push notification to alert customers of new content material. We additionally created a "Our Christmas" segment, to proportion some of what used to be going down in the back of the scenes on the GoodBarber HQ throughout the vacation season. All of this in an try to stay the app’s rising target audience engaged.</div>  
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 <br><div><b>All I need for Christmas is </b></div>
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  <div>... to be <a href="http://blog.appmarsh.com/The-new-GoodBarber-Takes-Care-service_a791.html">revealed to the shops</a>. We in any case had the app able two weeks prior to December began. Understand that that it used to be sensible to devise forward, because the submission procedure got here with its surprises. Even probably the most skilled could make errors. In our candies segment we candidly forgot to take out a "Android" point out, which were given us rejected from the App Retailer the primary time round. Yep, you learn that proper. It escaped us totally, every one of us that examined the app, just because it used to be too massive to even realize. A just right state of the artwork mistake that teaches a very treasured lesson, don’t be too certain of your self! <br><br>  In phrases of promotion, we shared the app with our group, on our weblog and social media, no backed posts or commercials had been concerned. Past our personal target audience, the remaining of the purchase used to be in truth herbal visibility, thru <a href="http://blog.appmarsh.com/App-Store-Optimization-Tips-for-a-Higher-Rank-for-Your-App_a516.html">ASO</a>. <a class="StrictlyAutoTagAnchor" href="http://www.appmarsh.com/tag/diy/" title="View all articles about DIY here">DIY</a> and Christmas being two in style key phrases, we were given reasonably a few further downloads at the shops throughout the festive season. And, we are pleasantly stunned to look that the quantity of downloads is once more on the upward thrust as <a href="http://blog.appmarsh.com/Christmas-marketing-how-to-retain-your-audience_a704.html">Christmas 2018</a> approaches, with downloads averaging on 14 day-to-day with none type of exposure. For an app which we’ve stopped selling, now not even up to date, it’s reasonably adequate and holds risk for long term tendencies.</div>  
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  <span>Whether or not I need to develop into the following <strong class='StrictlyAutoTagBold'>Martha Stewart</strong> or stay construction apps for GoodBarber, most effective time will inform! <br><br>  Over to you presently, time to problem your creativity! Take benefit of our loose 30 days trial as of late:</span>  <div><!--HubSpot Call-to-Action Code --><span><span><!--[if lte IE 8]><div id="hs-cta-ie-element"></div><![endif]--> <a href="http://cta-redirect.hubspot.com/cta/redirect/666614/3e188181-ccd2-467b-bafd-f541def40d3b" target="_blank"><img alt="CREATE YOUR APP" src="https://no-cache.hubspot.com/cta/default/666614/3e188181-ccd2-467b-bafd-f541def40d3b.png"></a>  </span> </span> <!-- end HubSpot Call-to-Action Code --></div>  
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Author: Marshmallow

Marshmallow Android is BT Ireland’s Head of Sales for Republic of Ireland domestic multi-site companies, indigenous MNCs and public sector accounts. He is responsible for the direction and control of all sales activity in the region. He has over 10 years management experience from high growth start-ups to more established businesses. He’s led teams in Ireland, India and China across various industries (ICT, On-Line Recruitment, Corporate Training and International Education).