Vivo announces iQOO mobile sub-brand

Right after the Chinese New Year, Vivo announced their very own sub-brand with iQOO Mobile Phone brand. It was revealed in a futuristic teaser.

Vivo announces iQOO mobile sub-brand
Vivo announces iQOO mobile sub-brand


Vivo launches iQOO sub-brand

iQOO posted in their Weibo account asking people “Do you know how to read my name” which is a clever marketing ploy that promotes curiosity and interaction with fans. It is so effective that the post garnered over 1,300 comments within a couple of hours.

Neither Vivo nor iQOO is sparing any information about the latter’s devices. Fortunately, Vivo announced that they will be giving away 1 iQOO device to a lucky follower tomorrow. This could potentially lead to leaked images and information about the said iQOO device.

With numerous brands such as Xiaomi with Redmi, Huawei with Honor, and OPPO with Realme having their own sub-brands, this move by Vivo is somewhat expected. Speculations point that the iQOO phones might be going the premium gaming device route similar to ZTE’s nubia Red Magic devices.

We have to wait and see what iQOO is all about and what it will do to separate itself from the market and Vivo. We will update you as soon as we get more information.

What do you guys think? How would you pronounce iQOO?

Source: appmarsh

Published by Marshmallow

Marshmallow Android is BT Ireland’s Head of Sales for Republic of Ireland domestic multi-site companies, indigenous MNCs and public sector accounts. He is responsible for the direction and control of all sales activity in the region. He has over 10 years management experience from high growth start-ups to more established businesses. He’s led teams in Ireland, India and China across various industries (ICT, On-Line Recruitment, Corporate Training and International Education).