Xiaomi Expands International Presence With Mi 8 Pro UK Launch


Xiaomi has largely focused on markets in Asia. The company’s strategy of aggressively pricing its devices has paid dividends as it has been one of the fastest growing smartphone vendors on the planet. Xiaomi is now focusing on expanding its international presence and it has taken a big step today by launching in the United Kingdom. The Mi 8 Pro is its first flagship device for the UK.

Xiaomi got its foot in the door in Europe last year when it officially launched its products in Spain. It has since expanded to France and Italy earlier this year. It’s now heading to the United Kingdom. The company has not only launched its Mi 8 Pro flagship smartphone in the country, it has also launched an authorized Mi Store in London’s Westfield shopping center.

The Mi 8 Pro flagship will be accompanied by the Mi 8 Lite in the United Kingdom. Xiaomi has confirmed that it will be launching other products in the country as well. They will include its smart devices, accessories, and even backpacks.

This flagship smartphone from Xiaomi has a 6.21 inch 2248×1080 pixel resolution display. It’s powered by the Snapdragon 845 processor with 8GB of RAM and 128GB of storage. UK carrier Three will be offering its smartphones to customers.

Xiaomi hasn’t launched its products in the United States as yet. It has a teaser event planned for December 8th in New York City and Xiaomi has previously said that it remains committed to expanding to the U.S. in the future.

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Author: Marshmallow

Marshmallow Android is BT Ireland’s Head of Sales for Republic of Ireland domestic multi-site companies, indigenous MNCs and public sector accounts. He is responsible for the direction and control of all sales activity in the region. He has over 10 years management experience from high growth start-ups to more established businesses. He’s led teams in Ireland, India and China across various industries (ICT, On-Line Recruitment, Corporate Training and International Education).